Overview
Digital Content Creator Jobs in Nicosia, Cyprus at Pace It – Performance Running
Title: Digital Content Creator
Company: Pace It – Performance Running
Location: Nicosia, Cyprus
Senior Digital Creator (Running & Endurance Content)
Type: Full-time
Experience: 5+ years in digital content creation, brand storytelling, social media, or creator-led media.
About Pace It
Pace It is a iOS running analytics app that turns training data into visible daily progress. Most runners train consistently and only find out whether it worked on race day. Pace It exists to change that. We help runners answer the training questions that matter, like: is the same effort producing a faster pace than it did three months ago?
We're looking for a Digital Creator with a distinctive creative style to own and elevate our content presence across social platforms and creator partnerships. This is a role for someone who understands running culture, likes creative freedom and enjoys making content people genuinely want to watch.
The Role
You will lead the creative vision and execution of our content strategy, creating content that runners want to engage with, driving brand awareness, user acquisition, and community growth.
You should be equally comfortable developing a six-month content strategy, filming a reel mid-run, analysing engagement data, and mentoring other creators.
What You'll Do:
Content Strategy
- Own the end-to-end content strategy across our channels; Instagram, TikTok, YouTube and emerging platforms.
- Develop and maintain a distinctive content voice that resonates with runners globally.
- Build editorial calendars, identify trends, cultural moments, and opportunities within running communities.
- Align content initiatives with growth and business objectives.
Content Creation
- Conceptualize, produce, and publish high-performing short-form and long-form content.
- Create compelling storytelling around data analytics, app feature walkthroughs, race preparation, training journeys, and community experiences.
- Lead filming, directing, editing, and post-production workflows.
- Produce creator-led content that feels authentic and platform-native.
- Experiment continuously with new formats, technologies, and storytelling approaches.
Community & Audience Growth
- Develop content strategies that increase reach, engagement, retention, and brand affinity.
- Build relationships with runners, athlete ambassadors, and creator communities.
- Identify opportunities for user-generated content and community storytelling.
- Help transform users into advocates through creative campaigns and challenges.
Performance & Optimization
- Analyze content performance and audience behavior.
- Use insights and experimentation to improve engagement and growth metrics.
- Collaborate with growth and product teams to support acquisition and retention.
- Establish KPIs and reporting frameworks for content effectiveness.
Creative Collaboration
- Work with athlete ambassadors
- Maintain a high creative standard across all digital touchpoints.
- Serve as a creative mentor and thought leader within the company.
What We're Looking For:
Required
- 5+ years creating digital content for consumer brands, preferably health or fitness apps.
- Deep understanding of running culture, endurance sports, fitness communities, and athlete storytelling.
- Proven track record of growing audiences and creating high-performing content across multiple platforms.
- Confidence on camera, with expert-level skills in ideation, filming, editing, and post-production.
- Strong proficiency with tools such as Figma, CapCut, or equivalent platforms.
- Experience leading content strategy at a senior level.
- Exceptional storytelling and communication skills.
- A strong portfolio showcasing impactful campaigns and measurable results.
- A genuine interest in running.
Preferred
- Experience as a runner, coach, endurance athlete, or active member of the running community.
- Experience in a startup or high-growth consumer technology environment.
- Background in the creator economy, influencer marketing, or digital media.
- A track record of producing content that generated significant organic reach and engagement.
- Familiarity with mobile apps, subscription businesses, and community-led growth.
Success in the First 12 Months
- Establish a clear, differentiated video content strategy for the brand.
- Significantly increase organic reach, engagement, and community participation across all channels.
- Launch recurring content series that become recognizable brand assets.
- Build a network of creators, athlete ambassadors, and community contributors.
- Create content that directly contributes to user acquisition and retention goals.
- Position Pace It as a leading voice in the running and endurance community.
What makes someone exceptional in this role
- You understand runners because you are one, or because you've spent years immersed in the community.
- You spot a compelling story before anyone else does.
- You know how to create content that people save, share, discuss, and act on.
- You combine strategic thinking with world-class execution.
- You move quickly without sacrificing quality.
- You consistently raise the creative bar.
Benefits
- Competitive salary.
- Flexible, remote-first working environment.
- Vacation and wellness benefits.
- Running event and race participation support.
- Equipment and professional development budget.
- The opportunity to shape the voice and growth of a category-defining running platform.
If you've built audiences and know how to tell stories that make people want to lace up and run, we'd love to hear from you.
