Overview
Paid Media Specialist Jobs in Irvine, CA at Fitness International, LLC
Paid Media Specialist (Meta, Google & TikTok)
Role Overview
Fitness International/LA Fitness, America’s premier fitness and sports club chain, is seeking a talented Paid Media Specialist. As our Paid Media Specialist, you will own the strategy, execution, and optimization of our paid advertising budgets across Meta, Google, and TikTok. You will live and breathe performance data, scaling customer acquisition while maintaining efficiency. You will partner closely with our creative team to turn performance insights into high-converting video hooks, user-generated content (UGC), and ad copy tailored to the fitness community.
Key Responsibilities
- Campaign Management: End-to-end management (strategy, setup, optimization, and reporting) of paid campaigns across Meta, Google (Search, Shopping, PMax), and TikTok.
- Budget Allocation: Monitor and shift daily/weekly budgets across channels to maximize Return on Ad Spend (ROAS) and minimize Cost Per Acquisition (CPA).
- Creative Strategy: Analyze ad performance to guide the creative pipeline. Tell the creative team exactly what video hooks, visual styles, and copy trends are converting fitness audiences.
- A/B Testing: Continuously test landing pages, ad formats, audiences, bidding strategies, and offers.
- Data & Attribution: Utilize analytics tools to track the post-purchase customer journey and solve for privacy-era attribution challenges.
- Reporting: Maintain a weekly performance dashboard. Deliver actionable insights on ad spend and help analyze our Marketing Efficiency Ratio (MER), Customer Lifetime Value (LTV), and retention.
Required Qualifications
- Experience: 4+ years of hands-on experience managing paid acquisition for a direct-to-consumer (DTC) ecommerce or subscription brand (fitness, wellness, or sports industry experience is a massive plus).
- Platform Mastery: Proven track record of successfully managing a combined monthly budget of at least $500,000 across Meta Ads Manager, Google Ads, and TikTok Ads Manager.
- Fitness Fluency: Deep understanding of the fitness consumer, seasonal buying habits (like the Q1 "New Year, New Me" rush), and current health trends.
- Technical Skills: Familiarity with the Meta Pixel, Google Tag Manager, Conversion API (CAPI), and other tech stacks.
- Analytical Mindset: Excellent spreadsheet skills (Excel/Google Sheets). Ability to turn messy data into clear, scalable growth strategies.
Benefits & Perks
- Comprehensive health, dental, and vision insurance.
- Free gym membership to all Fitness International Brands (Club Studio, LA Fitness, City Sports Club)
- Paid time off (PTO) and paid holidays.
About Fitness International
Founded in 1984, Fitness International is one of the fastest growing sports club chains in the U.S, currently operating over 660 locations in 23 states and Canada under the LA Fitness, City Sports Clubs and Club Studio brands. Fitness International’s mission is to help as many people as possible achieve the benefits of a healthy lifestyle by creating a nationwide network of sports clubs, offering its members the widest range of amenities and the friendliest service at an affordable price.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected basis or characteristic. The above position description is intended to describe the general content, identify the essential functions of, and requirement for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements.
Any conditional offer of employment is contingent upon review of the applicant’s criminal history.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance For Employers, San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Any conditional offer of employment is contingent upon review of the applicant’s criminal history. Under the California Child Day Care Facilities Act (Health & Safety Code § 1596.70 et seq.), the Company is required to obtain a criminal record clearance before the individual is permitted in the facility. Further, the material job duties in this specific job position entail providing nonmedical care to children as part of the employer-sponsored childcare service, provide services to and interact with minors as young as 14 years of age, have access to and work in locker rooms where minors may be present, and obtain and process sensitive and confidential financial and personal information.
Pay: $36.06 – $45.67 per hour
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Vision insurance
Work Location: In person
Title: Paid Media Specialist
Company: Fitness International, LLC
Location: Irvine, CA
