Overview
Marketing Manager Jobs in Dubai, United Arab Emirates at Al Khayyat Investments (AKI)
Title: Marketing Manager
Company: Al Khayyat Investments (AKI)
Location: Dubai, United Arab Emirates
Role Purpose:
We are looking for a strategic, commercially driven, and digitally focused Marketing Manager to lead the marketing function for two business units within Al Khayyat Investments (AKI).
The role oversees marketing for:
Befit – AKI's fitness and sports solutions business, delivering commercial fitness equipment, sports infrastructure, wellness solutions, and active lifestyle products across the GCC.
Environmental Services – Providing integrated environmental solutions including waste management, pest control, hygiene, and environmental services for government, commercial, industrial, and private sector clients.
The Marketing Manager will develop and execute integrated 360° marketing strategies across both B2B and B2C markets, driving brand awareness, demand generation, customer engagement, and commercial growth through digital-first, data-driven marketing.
Key Responsibilities:
- Develop and execute integrated 360° marketing strategies aligned with commercial objectives.
- Build annual marketing plans, budgets, campaign calendars and KPIs.
- Lead integrated campaigns across digital, social media, content, CRM, email, website, SEO, SEM, paid media, PR, events, exhibitions and offline channels.
- Drive B2B lead generation and B2C brand awareness initiatives.
- Manage website, SEO, SEM, paid social, content marketing and marketing automation.
- Partner with Sales, Business Development and leadership to support revenue growth.
- Develop go-to-market plans for products, services and strategic initiatives.
- Support exhibitions, trade shows, sponsorships and customer engagement events.
- Create sales enablement materials, case studies and marketing collateral.
- Manage agencies and external partners.
- Conduct market research and competitor analysis.
- Monitor KPIs, ROI and campaign performance using analytics.
- Manage the marketing budget and continuously optimize performance.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications or related field.
- 10 – 15 years of marketing experience with strong B2B and B2C exposure.
- Experience in Fitness & Wellness, Sports Solutions, Environmental Services, Facilities Management, Engineering, Industrial Products, Consumer Products or related industries.
- Strong experience delivering integrated 360° campaigns.
- Expertise in SEO, SEM, paid media, social media, CRM, email marketing, content marketing and marketing automation.
- Experience supporting commercial teams through demand generation.
- Strong analytical, stakeholder and project management skills.
- Excellent English communication skills; Arabic is an advantage.
What We're Looking For?
- Strategic and commercially minded.
- Strong digital marketing and 360° campaign experience.
- Balances brand building with measurable commercial growth.
- Data-driven with a focus on ROI.
- Builds strong stakeholder and agency relationships.
- Thrives in a fast-paced multi-business environment.
