Overview
Influencer Marketing Manager Jobs in Los Angeles, CA at The Judge Group
Title: Influencer Marketing Manager
Company: The Judge Group
Location: Los Angeles, CA
Role Overview
We are seeking a seasoned Social & Influencer Marketing professional with strong expertise in sports marketing (NFL experience preferred). This role will oversee end-to-end social and creator campaigns, driving impactful brand partnerships and audience engagement.
Key Responsibilities
- Lead social campaigns: Execute integrated social and influencer marketing initiatives at scale.
- Develop influencer strategies: Manage creator partnerships from identification through activation and measurement.
- Collaborate with sports partners: Work with teams, leagues, agencies, and talent to enhance brand visibility.
- Activate sports moments: Plan and execute campaigns around major sports events, with emphasis on the NFL.
- Cross-functional storytelling: Partner with brand, media, and partnership teams to ensure cohesive narratives.
- Analyze performance: Use data and insights to optimize campaigns for maximum impact.
Required Experience
- Social media expertise: Strong background in social and influencer/creator marketing.
- Campaign leadership: Proven track record of managing campaigns for major brands or senior agency experience.
- Sports marketing knowledge: Solid understanding of the sports ecosystem, ideally NFL or similar leagues.
- Partnership experience: Skilled in working with sports organizations and talent.
- Stakeholder management: Ability to oversee high-impact campaigns across diverse teams.
Preferred Skills
- Passion for sports: Deep enthusiasm for sports and fan communities.
- Industry network: Established relationships within the creator and sports ecosystems.
- Storytelling ability: Excellent skills in crafting compelling narratives and executing campaigns.
