Overview
Commercial & Marketing Assistant Manager Jobs in New Delhi, Delhi, India at Sporting Club Delhi
Title: Commercial & Marketing Assistant Manager
Company: Sporting Club Delhi
Location: New Delhi, Delhi, India
About the Role
Sporting Club Delhi is seeking a dynamic and commercially driven Commercial & Marketing Assistant Manager to support the club's commercial growth, brand development, and fan engagement initiatives. The successful candidate will play a key role in driving sponsorship activations, marketing campaigns, revenue generation, and stakeholder engagement while contributing to the club's long-term commercial strategy.
This role offers an exciting opportunity to work within a professional football environment focused on building a sustainable and ambitious football club both on and off the pitch.
Key Responsibilities
Commercial Development
• Support the development and execution of the club's commercial strategy.
• Identify and pursue new sponsorship, partnership, and revenue generation opportunities.
• Assist in preparing sponsorship proposals, presentations, and commercial reports.
• Maintain strong relationships with sponsors, partners, and key stakeholders.
• Ensure contractual sponsorship deliverables are executed effectively.
Marketing & Brand Management
• Assist in planning and delivering integrated marketing campaigns across digital and traditional platforms.
• Support the growth and positioning of the Sporting Club Delhi brand.
• Coordinate content planning and campaign execution with media and creative teams.
• Monitor brand consistency across all club communications and touchpoints.
• Track and report on campaign performance and audience engagement metrics.
Fan Engagement & Community Initiatives
• Develop and implement initiatives to increase fan engagement and matchday attendance.
• Support community outreach programmes, grassroots initiatives, and club events.
• Assist in the planning and execution of fan experiences, promotions, and activations.
• Work closely with supporters' groups and community stakeholders.
Partnership Activation
• Coordinate the delivery of sponsorship rights and activation programmes.
• Ensure partners receive agreed branding, hospitality, digital, and promotional benefits.
• Assist in creating post campaign reports and partnership performance evaluations.
• Identify innovative activation opportunities that enhance partner value.
Sales & Revenue Generation
• Support ticketing, merchandise, hospitality, and membership sales initiatives.
• Assist in developing strategies to grow commercial revenues across club assets.
• Monitor market trends and benchmark commercial activities within the football industry.
• Contribute ideas to maximise matchday and non-matchday revenue opportunities.
Collaboration & Administration
• Work closely with football operations, media, events, and administration departments.
• Maintain accurate records of sponsorship agreements, marketing activities, and commercial opportunities.
• Assist in budget tracking, reporting, and departmental administration.
• Support senior management with commercial presentations and strategic projects.
Professional Standards
• Represent Sporting Club Delhi professionally at all times.
• Promote a culture of innovation, accountability, and continuous improvement.
• Ensure all commercial and marketing activities align with the club's values and objectives.
Qualifications & Experience
• Bachelor's degree in Marketing, Business Administration, Sports Management, Communications, or a related field.
• 3-5 years of experience in commercial partnerships, marketing, sponsorship, sales, or sports business.
• Strong understanding of sports marketing, sponsorship activation, and fan engagement strategies.
• Excellent communication, presentation, and relationship management skills.
• Proficiency in Microsoft Office and digital marketing platforms.
• Ability to work in a fast paced, professional sporting environment.
• Experience within football or the sports industry will be considered an advantage.
Application Process
Interested candidates are invited to submit their CV along with a brief cover letter outlining their experience and suitability for the role.
Email: [email protected], [email protected]
