Overview
Chief Marketing Officer Jobs in Manila, National Capital Region, Philippines at Playmate Leisure Solutions Corp.
Title: Chief Marketing Officer
Company: Playmate Leisure Solutions Corp.
Location: Manila, National Capital Region, Philippines
Can speak Chinese
Key Responsibilities
1. Overseas Brand Strategy & Brand Equity Building
- Define the Group’s global brand strategy, brand positioning, and brand architecture (master brand and sub-brands) for overseas markets.
- Lead market entry, brand localization, and long-term brand equity development across international markets.
- Ensure both brand consistency and differentiated positioning between the master brand and individual business lines across regions.
2. Traditional Media & Brand Communications
- Own and execute brand communication strategies across traditional media channels, including:
- Out-of-Home (OOH) advertising
- Newspapers and magazines
- Television and radio
- Integrate traditional and digital media into a holistic Integrated Marketing Communications (IMC) strategy.
- Focus on brand awareness, mental availability, and long-term brand impact rather than short-term performance alone.
3. Endorsements, Sponsorships & Brand Partnerships
- Lead the selection and management of brand endorsers, ambassadors, and public figures.
- Own sponsorships, naming rights, and partnerships across sports, entertainment, events, and cultural initiatives.
- Build sustainable brand events, IP collaborations, and cross-industry partnerships with long-term influence.
4. Overseas Marketing & Growth
- Define and execute overseas go-to-market and growth strategies.
- Oversee paid media, channel partnerships, content marketing, and KOL / creator collaborations.
- Balance investment cadence between brand building and performance-driven growth across different markets.
5. Consumer & Market Insights
- Establish a robust overseas consumer research and market insights framework.
- Develop deep understanding of local cultures, media behaviors, and brand adoption pathways.
- Translate insights into brand, product, and marketing strategies.
6. Cross-Functional & Cross-Regional Collaboration
- Partner closely with Product, Technology, and Operations teams to support overseas product launches and market execution.
- Collaborate with Legal and Compliance teams to ensure marketing activities and partnerships comply with local regulations.
- Support Group-level PR, capital markets communications, and major brand milestones.
7. Marketing Organization & Resource Management
- Build and lead overseas and regional marketing teams.
- Manage agencies, media partners, PR firms, and production vendors.
- Own marketing budgets, resource allocation, and ROI governance.
Qualifications
- 10+ years of experience in marketing, branding, or communications.
- Proven hands-on experience leading brand or marketing initiatives in overseas markets.
- Practical experience with traditional media investment and integrated marketing communications (OOH / print / TV / radio).
- Experience managing brand endorsements, sponsorships, or large-scale brand partnerships.
- Strong capability in both brand strategy and execution.
- Excellent cross-cultural communication and international team collaboration skills.
- Experience in North America or the Asia-Pacific region (excluding China) is a strong plus.
