Overview
Channel Manager Jobs in Niederndorf, Tyrol, Austria at Red Bull – BORA – hansgrohe
Title: Channel Manager
Company: Red Bull – BORA – hansgrohe
Location: Niederndorf, Tyrol, Austria
As Channel Manager at Red Bull – BORA – hansgrohe, you will lead the development and execution of channel strategy and programming across owned and managed, translating content into effective distribution, optimised release planning and measurable audience engagement. Using audience insights, platform expertise and performance data, you will define publishing logic, shape the content calendar at channel level and ensure content reaches the right audiences at the right time. This is your chance to become part of one of the most ambitious Teams in the UCI WorldTour and drive growth across the Team's entire digital ecosystem.
All the responsibilities we'll trust you with:
Channel Strategy & Programming
Translation of overall media and content strategy into channel-specific programming plans across owned and managed platforms Definition of channel roles, content mix and platform-specific approaches based on audience behaviour Alignment of programming with key race moments, rider stories and marketing projects Development of YouTube as a core channel for long-form storytelling, recurring formats and audience growth
Content Distribution & Release Planning
Close collaboration with Project owners to brief content needs and align content development with programming strategies, ensuring it fits platform requirements and brings in audience insights Ownership and execution of editorial plans across all owned and managed channels Definition of publishing schedules, sequencing and timing per platform Ensuring content is optimised for format, audience and platform requirements
Channel Performance & Optimisation
Definition of clear channel and content performance objectives based on data and insights Monitoring of performance and continuous optimisation of distribution, timing and formats Translation of insights into actionable improvements for programming and publishing
Audience
Leveraging audience insights and media consumption behaviour to inform channel strategy Staying ahead of platform trends, features and emerging formats Identication of opportunities for innovation in content distribution and engagement
Cross-functional collaboration
Alignment of programming with content strategy and editorial direction Coordination with Marketing and Commercial teams to align channel execution with marketing projects Alignment with content creators, production teams, and local Red Bull entities to ensure assets meet channel requirements
Your areas of knowledge and expertise that matter most for this role:
- Bachelor’s degree or similar qualification in Marketing, Communications, Digital Strategy or a related field
- 3+ years of experience in digital strategy, media programming or social media management
- Deep understanding of major digital platforms (e.g. Instagram, TikTok, YouTube, X, email and web) including formats, algorithms and audience behaviour
- Proven ability to analyse content performance and translate insights into actionable programming and optimisation strategies
- Strong understanding of content distribution, platform dynamics and audience engagement mechanics
- Experience adapting content and channel strategies to different audiences and platforms
- Experience working with content creators, social media managers and cross-functional teams
- Strong stakeholder management and communication skills, with the ability to present insights clearly
- Highly organised with strong project and time management skills in fast-paced environments
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.334 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
