Overview
Y-3 Retail Operations Manager Jobs in Shanghai, Shanghai, China at adidas
Title: Y-3 Retail Operations Manager
Company: adidas
Location: Shanghai, Shanghai, China
Purpose & Overall RelevanceResponsible for regional retail operation, sales performance, inventory health, VIP management and team development. Ensure regional target delivery, store operation standard and high-quality customer experience.
Key ResponsibilitiesRegional Performance & Operation Execution:- Implement national strategy and achieve regional sales, margin and operational KPIs.- Manage daily store operation, including VM, service, inventory, cash control and compliance.- Conduct regular store visits, coaching and action follow-up to improve execution.
Inventory & Stock Management:- Manage regional inventory health, monitor inventory turnover, in-stock rate, sell-through and aged stock.- Execute stock allocation, replenishment, consolidation and clearance according to national guidelines.- Ensure daily/weekly stock count, inventory accuracy and loss prevention in stores.- Analyze stock issues and provide action plans to optimize stock efficiency and reduce slow-moving inventory.
CRM & VIP Customer Management & Daily Maintenance:- Execute national CRM and VIP management process; carry out daily VIP maintenance and care.- Follow up VIP consumption, visit frequency, preference and feedback; provide personalized service.- Organize regional VIP events, exclusive previews, styling services and member activities.- Drive VIP repurchase, renewal and referral to improve VIP contribution and satisfaction.- Maintain high-quality relationship with top VIP clients to enhance brand loyalty.
Data Analysis & Efficiency Improvement:- Monitor sales, traffic, conversion, productivity; drive regional action plans.- Promote SOP, tools and process optimization to improve store efficiency.- Coordinate with merchandising, marketing and channels to support campaign execution.
Team Management & Development:- Manage store managers, supervisors and retail team in the region.- Support recruitment, training, performance management and talent development.- Maintain positive team culture and improve team stability.
Training & Brand Standard:- Deliver national training programs locally to ensure service and operation quality.- Ensure brand standards and customer experience fully implemented in all stores.
Reporting & Communication:- Provide timely regional operation reports, weekly/monthly review and action plans.- Communicate proactively with national retail team to resolve issues.
Key KPIs– Regional sales & margin achievement- Inventory turnover, stock accuracy, aged stock control, sell-through rate- Retail excellence and brand compliance rate- VIP contribution, repurchase rate, customer satisfaction- Staff filling rate, attrition rate, productivity- Operational risk control
Requirements– Bachelor’s degree or above- 5+ years retail operation management experience; 2+ years regional management experience- Strong experience in inventory management, store operations, CRM and VIP maintenance- Experience in premium fashion / sportswear retail is preferred- Strong store operation, team leadership, data analysis and coaching skills- Proactive, execution-oriented, able to travel frequently- Good English communication skills a plus
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
