Overview
TikTok Shop Growth Manager Jobs in United States at Levels
Title: TikTok Shop Growth Manager
Company: Levels
Location: United States
About the Company
Levels exists to cut through the noise in sports nutrition. We build clean, high-quality protein products for real people who care about what goes in their body and why. No hype. No filler. No shortcuts. We are a consumer brand built on radical authenticity, disciplined execution, and product truth.
About the Role
Levels is looking for a TikTok Shop Growth Manager to help build, manage, and scale our TikTok Shop channel. This role will be primarily focused on TikTok Shop, including shop performance, listing optimization, promotions, affiliate/creator coordination, live shopping support, agency management, reporting, and ongoing optimization. This is a hands-on operator role that requires both partner management and direct channel execution. We need someone who can manage external partners while also understanding the channel well enough at a hands-on level to QA work, troubleshoot issues, identify opportunities, and step into the details when needed. A key part of this role will be staying close enough to the work to evaluate quality, performance, and execution – not just passing updates between agencies and internal teams. While TikTok Shop will be the primary focus, this person may also support broader ecommerce, marketplace, or growth initiatives depending on the candidate and business needs.
Responsibilities
- Own day-to-day TikTok Shop execution, organization, and performance tracking
- Monitor sales, traffic, conversion rate, AOV, product performance, creator/affiliate performance, and live shopping results
- Manage TikTok Shop agency partners, including live shopping and affiliate/creator commerce partners
- Coordinate priorities, timelines, deliverables, reporting, and follow-ups across agencies and internal teams
- Hold external partners accountable to goals, timelines, tests, and performance expectations
- Audit, QA, troubleshoot, and improve TikTok Shop execution directly when needed
- Optimize product listings, bundles, shop merchandising, titles, descriptions, images, claims, and promotional messaging
- Support creator, affiliate, and live shopping workflows, including product seeding, creator follow-up, affiliate approvals, scheduling, offers, and performance recaps
- Help plan, launch, QA, and evaluate TikTok Shop promotions, bundles, coupons, and seasonal campaigns
- Turn performance trends into clear recommendations and next steps
- Keep TikTok Shop projects documented, organized, and moving forward across Brand, Creative, Social, Paid Media, Operations, and external partners
- Support broader marketplace, ecommerce, or growth projects as needed
Qualifications
- 2-3+ years of experience with TikTok Shop
- 3–6+ years of experience in ecommerce, social commerce, marketplace growth, affiliate marketing, creator commerce, or a related growth role
- Hands-on TikTok Shop experience strongly preferred; direct experience in social commerce, creator commerce, affiliate programs, or marketplace growth required
- Practical understanding of TikTok Shop or similar marketplace operations, including product listings, promotions, affiliate/creator workflows, reporting, and performance optimization
- Experience managing agencies, external partners, creators, affiliates, or cross-functional execution
- Strong understanding of ecommerce metrics such as revenue, conversion rate, AOV, ROAS, CAC, margin, and repeat purchase
- Experience coordinating campaigns, promotions, product launches, content initiatives, or marketplace optimizations
- Strong communication, organization, analytical thinking, and attention to detail
Required Skills
- A hands-on ecommerce, marketplace, or social commerce operator
- Someone who understands TikTok Shop, creator commerce, affiliate programs, ecommerce marketplaces, or similar channels at a practical level
- Strong agency and partner management skills, without being dependent on agencies to understand what is happening
- Ability to balance brand standards with performance goals
- Strong project management, follow-through, communication, and attention to detail
- Comfort with reporting, performance analysis, and turning data into action
Preferred Skills
- Direct TikTok Shop experience for a consumer brand
- Experience in food, beverage, supplements, sports nutrition, wellness, or CPG
- Experience with TikTok Shop Affiliate, TikTok Live shopping, creator seeding, or influencer performance tracking
- Experience with Shopify, Triple Whale, TikTok Shop Seller Center, TikTok Ads Manager, or similar tools
- Experience working in a brand-led organization where creative quality and performance both matter
