Store Manager/Assistant Store Manager

Overview

Store Manager/Assistant Store Manager Jobs in Bangkok, Bangkok City, Thailand at JD Sports SEA

Title: Store Manager/Assistant Store Manager

Company: JD Sports SEA

Location: Bangkok, Bangkok City, Thailand

In 2016 JD Sports expanded into the Malaysia market and you can now find us across South East Asia. We combine the best of physical and digital retail to give a compelling consumer proposition with JD over 900 stores across 21 territories worldwide. Established in 1981 with a single store in the North West of England, JD Sports is a leading sports fashion multi-channel retailer of branded sports and casual wear. We are proud to offer customers the latest products from globally recognised brands such as Nike, adidas, Puma and The North Face, with strong private labels such as Pink Soda and Supply & Demand. We inspire our people to reach for higher levels of performance. To achieve these standards, we only recruit the best! All of our colleagues are highly skilled, self-motivated and constantly pursue perfection. The opportunity to progress arise quickly for those with the right qualities and ambition. We encourage our people to seek ways to improve our business by challenging how we merchandise, sell and manage the business, being creative and always thinking forward by suggesting alternative solutions. Colleagues from all levels of the organisation come together to solve problems and seize all opportunities. Our people are at the core of JD Sports and everything we do – could you be the next colleague to join the King of Trainers?

Store Manager / Assistant Store Manager

Location: Bangkok, Thailand

Department: Retail Operations

Reporting to: Area Manager (Store Manager) / Store Manager (Assistant Store Manager)

🎯 Role Overview

We are looking for a passionate, energetic, and commercially driven Store Manager / Assistant Store Manager to lead our retail operations and deliver an exceptional customer experience. You will be responsible for driving sales performance, maximising store profitability, leading and developing your team, and ensuring operational excellence in line with JD Sports standards.

Working in a fast-paced retail environment, you will inspire your team to achieve business goals while creating an engaging shopping experience for every customer. Most importantly, you will represent the JD Sports brand with professionalism, integrity, and a customer-first mindset.

✨ What's In It For You

• Career Growth Opportunities – Clear progression pathways within JD Sports and the wider Southeast Asia business.
• Structured Development – Leadership training, retail coaching, and operational development programmes.
• Dynamic Retail Environment – Work with globally recognised sports and lifestyle brands.
• Team Culture – Join a passionate and high-performing team focused on collaboration and success.
• Competitive Salary & Benefits – Staff discounts, medical benefits, and performance incentives.
• Positive Working Environment – A supportive workplace that encourages continuous learning and career development.

🎯 Key Responsibilities

Customer Service

• Deliver exceptional customer service to drive customer satisfaction and long-term loyalty.
• Ensure customers receive professional, friendly, and efficient service throughout their shopping experience.
• Handle customer enquiries, feedback, and complaints promptly and professionally.
• Drive consistency across the team to achieve the highest customer service standards.
• Maintain high grooming and presentation standards for all store team members.
• Develop a strong understanding of JD Sports' Customer Service Measurement Programme (Observation Checklist) and ensure compliance.

Sales & Commercial Performance

• Drive sales performance to achieve and exceed store sales targets, KPIs, and profitability.
• Analyse Oracle reports, including Wall Sales Report, Branch Review Report, Top Sales Report, and other retail reports to support commercial decision-making.
• Monitor and analyse Trade Review Reports, including footfall, Average Transaction Value (ATV), conversion rate, and sales trends to identify opportunities for improvement.
• Maximise sales opportunities through effective use of in-store digital devices and kiosks.
• Ensure product availability, stock accuracy, and effective inventory management to support sales performance.
• Support promotional activities and execute company initiatives to drive business growth.

Visual Merchandising

• Execute weekly visual merchandising briefs while maintaining JD Sports' visual standards.
• Apply the latest visual merchandising techniques to attract customers and maximise sales opportunities.
• Ensure all new arrivals, promotional products, and featured merchandise are displayed correctly and prominently.
• Maintain accurate pricing, promotional signage, POS materials, and product displays.
• Ensure mannequins, displays, windows, and store fixtures are updated in accordance with company guidelines.
• Maintain excellent housekeeping and store presentation standards at all times.

People Leadership, Training & Development

• Lead, motivate, and inspire the store team to achieve business objectives.
• Develop existing team members and support internal career progression.
• Conduct regular coaching sessions, training meetings, and performance discussions.
• Monitor staff training progress and ensure completion of all required e-learning modules, assessments, and development programmes.
• Support recruitment, onboarding, induction, and succession planning for the store.
• Foster a positive, collaborative, and high-performance team culture.

Store Operations

• Ensure smooth day-to-day store operations while maintaining company policies and procedures.
• Support effective rostering and workforce planning to meet operational requirements.
• Ensure compliance with health and safety standards, loss prevention procedures, and operational audits.
• Maintain accurate operational records and ensure all store administration is completed in a timely manner.
• Drive operational excellence while identifying opportunities to improve efficiency and productivity.

🔍 What You Bring

Essential

• Minimum 5 years of experience in retail operations, with supervisory or management experience.
• Proven experience managing a fast-paced retail environment.
• Strong leadership and people management skills.
• Passion for retail, customer service, and developing high-performing teams.
• Commercially driven with a strong understanding of sales performance and KPI management.
• Excellent communication, interpersonal, and problem-solving skills.
• Ability to communicate, influence, and build relationships with stakeholders at all levels.
• Strong analytical skills with the ability to interpret retail reports and make informed business decisions.
• Innovative, proactive, and customer-focused mindset.
• Confident, energetic, and highly motivated.
• Flexible to work shifts, weekends, and public holidays.
• Bilingual in English and Mandarin to effectively engage with customers, store teams, and business stakeholders.

Preferred

• Experience within sports, fashion, or lifestyle retail industries.
• Familiarity with Oracle reporting systems and retail operational tools.
• Experience working in KPI-driven retail environments.

📅 What Success Looks Like in Your First Year

• Build a strong understanding of JD Sports operations, systems, and service standards.
• Successfully lead the store team to achieve sales targets and operational KPIs.
• Improve customer satisfaction through exceptional service delivery.
• Develop and coach team members, supporting talent progression within the business.
• Maintain excellent visual merchandising and operational standards across the store.
• Contribute to a positive, customer-focused, and high-performing store culture.
• Deliver sustainable sales growth while maximising store profitability.