Overview
Sr Specialist Brand Comms Hype EMC Jobs in Egypt, AL at Adidas
SPECIALIST BRAND COMMUNICATIONS LIFESTYLE & HYPE
AREA
: Emerging Markets
DEPARTMENT
: Marketing
DIRECT REPORTING LINE
: Brand Comms Manager Lifestyle EMC
SUBSIDIARY/TERRITORY
:
EM
GRADE P1
LOCATION:
Cairo, Egypt
NUMBER OF PERSONNEL MANAGED -DIRECT
: 0
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
- Manage the execution of the Global and Emerging Market Central Brand Strategy for THE SPORTSWEAR CATEGORY
- Implement and execute Sportswear Category Brand Activations (incl. Influencer Marketing) along the defined brand calendar.
- Embody the brand ethos and understand the Originals audience with intimacy.
KEY RESPONSIBILITIES:
- Drive the execution of the Sportswear Calendar and drive local market initiatives where relevant to drive sales.
- Manage assigned MWB (Marketing Working Budget) in alignment with the direct reporting
- Pre- and post ROI analysis of all assigned MWB spending – max the return on all MWB investments
- Manage sportswear briefs including budget allocation, contracts, relationships and activation executions.
- Ensure a world-class campaign execution by focusing on inclusivity, sustainability & culture credibility.
- Negotiate and track quotations with Agencies/vendors by setting clear objectives and expectations.
- Drive EMC Brand KPIs and monitor Brand Health via tracking studies.
- Work closely with Product, Social & Newsroom, Sports Marketing, Brand Activation and Retail and Digital teams on each activation to ensure clarity among the team and delivery all KPIs required
- Conduct ongoing and thorough competitive market tracking analysis
- Responsibility to drive the Go to market milestones for the sell ins – presentations / order placements for seeding
KPI’S
:
- Share of Search
- Market Share
- Market Sales vs Plan
- Market Direct Brand Contribution vs Plan
- Direct to Consumer traffic and conversion
KEY RELATIONSHIPS:
- Brand Activation hub and market
- EM Central BU
- EMC CTC TEAMS
- EMC Wholesale, Retail and Digital teams
- External Agencies
KNOWLEDGE, SKILLS AND ABILITIES
:
- Experience in working on the full marketing mix (advertising, events, sponsorship, retail, Ecom) with a major brand or retailer (Fashion industry or FMCG candidates preferred)
- Marketing budget management
- Advanced user of MS Office suite of products
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in Business or Marketing with a minimum of 2-4 years equivalent professional experience.
- Previous experience in a Matrix organization with Global and Local exposure.
- Fluent in English, Arabic
SIGNED BY (NAME, SIGNATURE): __________________ __________________
RECEIVED BY (
N
AME, SIGNATURE): __________________ __________________
EFFECTIVE (DATE): ____________________________________
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
Title: Sr Specialist Brand Comms Hype EMC
Company: Adidas
Location: Egypt, AL
