Overview
Sportsbook Manager Jobs in Madrid, Community of Madrid, Spain at Starcasino
Title: Sportsbook Manager
Company: Starcasino
Location: Madrid, Community of Madrid, Spain
At Grupo Starcasino, we are entering a new stage of growth, visibility and international expansion within the regulated online entertainment industry.
For our Spanish licensed operation, we are looking for a Sportsbook Manager to help develop and grow our sports betting vertical, turning it into a more relevant, competitive and profitable part of the business.
Today, our Spanish operation is mainly casino-driven, with sportsbook representing a smaller but strategically important part of the business. This role is an opportunity for someone with real sportsbook experience, strong analytical skills and a hands-on mindset to build, improve and scale the vertical with us.
The position will also play an important role in bringing sportsbook knowledge, learnings and best practices into the future launch of a new sports betting-oriented brand within the group.
We are not looking for a purely corporate profile. We are looking for someone who understands sportsbook, enjoys execution, can work with data and teams, and wants to take ownership in a project with real growth potential.
What you will do
- Lead the development of the sportsbook vertical within our Spanish licensed operation.
- Help grow sportsbook from a smaller vertical into a stronger and more relevant business line.
- Manage and develop the current team linked to sportsbook, helping define priorities, routines, responsibilities and follow-up.
- Build a clear growth vision for sportsbook based on data, product, promotions, CRM, content and commercial opportunities.
- Analyse performance by sport, competition, event, campaign, segment and player cohort.
- Work with KPIs such as active players, FTDs, turnover/handle, GGR, NGR, margin, hold, recurrence, conversion, bonus cost and profitability.
- Design commercial activations around football, major sporting events and relevant competitions.
- Coordinate sportsbook promotions, campaigns, content and commercial opportunities.
- Work closely with Paid Media to activate sports campaigns with better conversion potential.
- Work with Growth/CRM to improve activation, retention, recurrence and reactivation of sports players.
- Work with Social Media and Community teams to turn the sports calendar and sports news into relevant content and conversation.
- Work with BI to build specific sportsbook reporting and identify growth opportunities.
- Coordinate with product, platform and internal teams to improve the sports betting user experience.
- Monitor competitors, market trends, promotions and sportsbook best practices.
- Contribute sportsbook knowledge and learnings for the future launch of a new brand in Europe.
- Propose quick wins, roadmap priorities and long-term growth opportunities for the vertical.
What we are looking for
- Real experience (4-7 years) in sports betting, sportsbook, betting operations, sportsbook marketing, sportsbook product, CRM betting, trading or directly related areas.
- Strong understanding of the sportsbook business: product, sports calendar, player behaviour, promotions, margin, campaigns and reporting.
- A hands-on profile with ownership, energy, autonomy and willingness to build.
- Commercial mindset and clear growth orientation.
- Analytical ability to work with KPIs, dashboards, data and reporting.
- Good understanding of GGR, NGR, hold, margin, turnover/handle, active players, FTDs, recurrence, conversion and profitability.
- Strong interest in sports, especially football, from a business perspective.
- Ability to connect sportsbook with Paid Media, CRM, Social Media, Community, BI, product and management.
- Ability to manage, organise and develop a small team as the vertical grows.
- Very good level of English.
We will especially value
- Experience in sports betting operators, online casino operators with sportsbook, B2B sportsbook providers, trading, sportsbook operations, sportsbook product, CRM betting or sportsbook marketing.
- Experience in environments where sportsbook has real business relevance, even if the vertical was still being developed.
- Knowledge of the Spanish sports betting market.
- Experience coordinating operational, commercial, product or marketing teams linked to sportsbook.
- Experience with sportsbook platforms, providers, feeds, trading, promotions or reporting tools.
- Experience with sports activations, odds boosts, free bets, casino/sportsbook cross-sell, event-based campaigns or major competitions.
- Ability to transform the sports calendar into campaigns, content, CRM actions and commercial opportunities.
- Interest in international projects, new brand launches or expansion into new markets.
- Use of AI for analysis, research, reporting, planning and productivity.
What we offer
- Real ownership over the development of the sportsbook vertical.
- The opportunity to grow a sportsbook business within a casino-led operation.
- Management of the current team and the opportunity to develop its capabilities.
- A key role within the Spanish licensed operation of an international group.
- Participation in the sportsbook learnings and operating model for the future launch of a new brand in Europe.
- The chance to build, organise and scale a vertical with significant potential.
- Close collaboration with Paid Media, Growth, CRM, Social Media, Community, BI, product and management.
- A digital, demanding and fast-growing environment.
- Direct impact on the future weight, quality and profitability of the sportsbook business.
