Overview
Social Media Marketing Manager (iGaming) Jobs in Cape Town, Western Cape, South Africa at Initiate International
Title: Social Media Marketing Manager (iGaming)
Company: Initiate International
Location: Cape Town, Western Cape, South Africa
Are you a social media strategist who understands how to turn real-time moments, sporting drama and sharp creative into a loyal, high-energy community?
Our client is looking for an ambitious Social Media Marketing Manager to take ownership of their social presence and build a standout brand in the fast-moving iGaming and sports betting space.
This is not a role for someone who posts and hopes for the best. You will shape conversations, drive engagement, create culturally relevant campaigns and ensure their channels remain ahead of the curve.
Based in Cape Town, you will work closely with marketing, design, CRM, content and commercial teams to deliver social campaigns that generate awareness, acquisition, retention and genuine brand advocacy.
What You Will Do
- Own and execute the social media strategy across key platforms, including Instagram, Facebook, X, TikTok, YouTube and emerging channels.
- Develop engaging daily content calendars aligned to sporting events, betting markets, promotions, product launches and brand campaigns.
- Lead real-time content activity around major sporting moments, ensuring the brand remains relevant, responsive and distinctive.
- Manage community engagement, conversations, customer queries and escalation processes in line with brand and compliance requirements.
- Brief and collaborate with designers, content creators, agencies and influencers to deliver consistently high-quality, platform-native content.
- Build and manage paid social campaigns in partnership with performance marketing teams.
- Track channel performance, audience trends, competitor activity and campaign outcomes, translating insights into stronger future activity.
- Develop influencer, creator and partnership opportunities that expand reach and credibility.
- Ensure all social activity adheres to responsible gambling, advertising and regulatory requirements.
- Keep the brand culturally sharp, commercially focused and impossible to ignore.
What You Bring:
- Proven experience as a Social Media Marketing Manager, Social Media Manager or similar role.
- Previous experience in the iGaming and sports betting industry is essential.
- Strong knowledge of betting products, sporting calendars, promotional mechanics, responsible gambling requirements and the fast-paced nature of the sector.
- A strong understanding of social platform mechanics, audience behaviour, content formats and community management.
- Demonstrable experience creating and optimising content that drives engagement, traffic, acquisition or conversion.
- Excellent copywriting skills with the ability to adapt tone across channels, audiences and campaigns.
- Strong commercial awareness and confidence working with performance data, campaign reporting and social analytics.
- The ability to thrive under pressure, particularly during live sporting events and time-sensitive campaigns.
- Strong stakeholder management skills and the confidence to challenge ideas when the data or audience insight says otherwise.
- A genuine passion for sport, digital culture and social media trends.
Why Join Our Client:
This is an opportunity to build a social presence that does more than follow the action; it becomes part of it. You will join a dynamic, high-growth environment where creativity, speed and commercial thinking matter.
You will have the autonomy to test bold ideas, the support of a collaborative marketing team and the platform to make a visible impact on a leading iGaming and sports betting brand.
Ready to make social media impossible to scroll past? Apply now.
