Overview
Social Media Lead Jobs in San Francisco Bay Area at UFB – Ultimate Fighting Bots
Title: Social Media Lead
Company: UFB – Ultimate Fighting Bots
Location: San Francisco Bay Area
Company Description UFB (Ultimate Fighting Bots) is the world’s first humanoid sports league, where teams train and pilot real robots in live, high-intensity competitions streamed worldwide. The company combines sport, entertainment, and advanced physical AI to create a new cultural movement around robotics. UFB has built a rapidly growing fan base, with sold-out live shows and tens of millions of organic views across digital platforms. The league collaborates with major brands to produce immersive, tech-forward experiences for global audiences. Team members join a fast-paced environment at the intersection of esports, live events, and cutting-edge robotics.
Role Description We're looking for a social-first storyteller to own our presence across Instagram, TikTok, YouTube, and emerging channels. You'll sit at the intersection of robotics, sports and pop culture — documenting the league story, Fight Nights, building our digital audience, and bringing the energy of our events to screens everywhere. You'll work directly with our Creative Producer as a core member of the creative team.
What You'll Do
- Develop and execute a content calendar across Instagram, TikTok, YouTube, and emerging platforms
- Create and drive viral social trends that grow UFB’s audience and deepen engagement
- Show up on camera — host, interview, and narrate events with your own authentic voice
- Shoot, edit, and publish social-first video optimized for each platform
- Collaborate with the Creative Producer on broader campaign and event goals
- Attend live Fight Night and dance competition events, including travel to SF, Las Vegas, and future markets
- Build and engage our communities — respond to fans, surface cultural moments, grow our following
- Track performance analytics and iterate based on what's resonating
What You Bring
- Proven experience managing social media accounts, ideally in entertainment, sports, tech, or culture
- AI native - you build agents that do ops and analytics heavy lifting for you
- Comfort and confidence on camera — you're happy being the face of a brand
- Hands-on video shooting and editing skills, with a mobile-first, platform-native approach
- Genuine curiosity about the intersection of robotics, art, and live entertainment
- Strong instincts for scroll-stopping content in fast-moving, hype-driven spaces
- Growth hacking mode – hypothesis testing, analytics, iterations
- Ability to move fast, adapt on-site at live events, and thrive in unscripted moments
Nice to Have
- Background in esports, gaming
- Experience with robotics or tech brands
- Motion graphics or After Effects skills
- Community management at scale
- An existing creator or influencer network
