Overview
SEO & CONTENT STRATEGIST Jobs in Vilnius, Vilniaus, Lithuania at BasketNews
Title: SEO & CONTENT STRATEGIST
Company: BasketNews
Location: Vilnius, Vilniaus, Lithuania
We are one of the largest basketball media platforms in Europe, creating premium content in various languages. Every month, we reach millions of passionate basketball fans worldwide with our deep-dive analyses, unique video formats, podcasts, and strong community.
As we embark on our next phase of aggressive international growth, we are looking for a high-impact SEO & Content Strategist to lead the charge in expanding our global footprint and driving massive organic traffic.
This role is about much more than keywords. With the launch of our dedicated localized platforms – including BasketNews.rs in Serbia and our upcoming Greek expansion – we need someone with the strategic know-how to scale our presence across new regional powerhouses of basketball, ensuring our localized content dominates search.
📍 Location: Vilnius, Kaunas, or Remote
Key Responsibilities:
- Drive Global Traffic & Growth: Own and execute the organic search roadmap to rapidly grow our global reader and fan base.
- Localization & Regional Expansion: Strategize and oversee SEO implementation for our new, highly passionate local markets (Serbia, Greece, and beyond), bridging the gap between global hoops analysis and localized fanbases.
- Evergreen Content Architecture: Direct our editorial and creative teams to build high-authority, multi-language content hubs (on players, clubs, and tactics) that capture high-intent traffic year-round.
- Search Engine Adaptation: Optimize our content structures to maximize visibility on both traditional search engines and emerging AI platforms.
- Data-Driven Optimization: Analyze global search performance and user behavior using Google Analytics 4 (GA4), Marfeel and Looker Studio to find untapped traffic opportunities.
What We Are Looking For:
- Organic Traffic Growth Track Record: Proven experience building content strategies that scale traffic, keep users on-site, and grow a digital media audience.
- International & Multi-Language SEO Experience: Solid hands-on experience managing SEO across multiple languages and domains, including the unique challenges of regional targeting (hreflang, localized keyword intent, and regional search behavior).
- Entity & Hub-Based Search Strategy: Strong understanding of how to build structured "content hubs" – knowing how to group evergreen content, player profiles, and team landing pages to maximize internal link equity.
- Data & Tool Proficiency: Practical experience with SEO platforms (e.g., Ahrefs, Semrush, Screaming Frog) alongside web analytics tools (GA4 and Looker Studio) to turn raw crawl and search data into content opportunities.
- Communication: Flawless English communication skills (Lithuanian, Serbian, or Greek is a major plus!).
Nice-to-have:
- Understand the European basketball ecosystem (EuroLeague, local leagues like the ABA and GBL, and NBA) and know what fans in these regions care about.
- Familiarity with the unique nuances of Serbian and Greek sports media landscapes.
What We Offer:
- Lead the expansion of European basketball’s premier media outlet, directly reaching millions of die-hard fans.
- Flexible working hours and the freedom to work from our Vilnius or Kaunas offices, or fully remote.
- €1,800 – €2,200 net (after taxes) per month, depending on your experience.
- Rewarding quarterly bonuses (following your trial period) that can reach up to an additional full.
