Overview
Senior Manager, Athlete Marketing Jobs in Toronto, Canada at Red Bull
Job Description
STRATEGY
- Develop and communicate national athlete marketing strategy, aligning with global objectives and regional needs.
- Design national efficiencies for executions, marketing, activations, and guide the annual business plan.
- Drive the team to create innovative athlete marketing and media opportunities.
- Lead concept creation for projects, marketing tactics, and content from ideation to implementation.
- Collaborate with Marketing, Sales, Finance, and Operations on annual athlete marketing plans; develop retail programs with Sales and Brand teams.
- Increase Red Bull’s brand presence in mainstream sports, Olympic disciplines, fitness, and active lifestyle.
- Identify and capitalize on sports trends; develop unique tactical opportunities with athletes to enhance brand image.
- Identify new playgrounds, athletic trends, sports media rights, and innovations to evolve Red Bull’s sports presence.
- Ensure alignment with global athlete marketing strategy and serve as a liaison with International HQ.
- Leverage Red Bull’s global athlete portfolio and partnerships to meet local market demands; provide insights to optimize athlete leverage.
- Explore athlete-relevant opportunities to drive brand growth and visibility.
- Consider media rights, social media, and ‘name, image, and likeness’ in athlete contracts and goals.
MANAGEMENT
- Manage and diversify the national athlete portfolio, ensuring top talent selection.
- Lead negotiations with athlete representation, creative, and marketing agencies.
- Provide tailored support, including marketing tools, salary, bonuses, communications, and performance guidance.
- Organize and deliver up-to-date athlete branding guidelines, ensuring efficient material storage and logistics.
- Set athlete targets and manage athlete communications via Red Bull Sportsnet.
- Coordinate business support for top athlete projects, offering country-specific insights.
- Own budget and brand appearance for national athlete activities, adhering to international guidelines.
- Ensure the Athlete Marketing team manages athlete relationships and partnerships.
- Oversee the RBCA athlete roster, improving performance tracking and portfolio balance with HQ.
- Deploy national athlete strategies in-store, collaborating with Sales and Brand teams.
- Include Creators in athlete activities to broaden reach among Canadian consumers.
- Ensure athletes communicate product efficacy during key fitness and lifestyle events.
- Collaborate with internal partners to create engagement metrics for athlete brand image.
- Utilize third-party relationships to communicate product efficacy through athletes.
EXECUTION
- Identify new talent, personalities, partnerships, and opportunities that fit the Red Bull brand; scout for athletes and develop custom branding solutions.
- Partner with the Media Network to maximize exposure and reach.
- Hire, manage, and lead teams and agencies for athlete project execution.
- Procure strategic partnerships to offset project costs and add brand value.
- Develop distribution strategies with the Media Network, teams, leagues, and sports organizations.
- Collaborate with Communications, Programming, and Media House to create credible content for priority athletes.
- Coordinate support for top-performing athletes and partnerships to deliver the brand vision.
- Enhance contribution to Brand, Sales, MN, and Field teams, ensuring effective deployment of athlete assets.
- Create streamlined tools for athlete marketing training, tracking, evaluation, reporting, and archiving.
LEADERSHIP
- Showcase Red Bull as an innovative brand in sports by building a strong network and being approachable.
- Lead and support the team with project kickoffs, leveraging current project management principles.
- Align activities with broader business needs through cross-departmental collaboration.
- Share best practices and lessons learned nationally and globally with sports, regions, and marketing teams.
- Set standards for reporting, target setting, brand messaging, evaluation, and ROI for Red Bull and partnerships.
- Provide best-in-class tools and support for athlete marketing and management.
- Deliver feedback on project highlights and ideas, including evaluation standards.
- Optimize budgets by…
Title: Senior Manager, Athlete Marketing
Company: Red Bull
Location: Toronto, Canada
Category:
