Overview
Sales Manager Jobs in Bakirkoy, Istanbul, Türkiye at Xeron
Title: Sales Manager
Company: Xeron
Location: Bakirkoy, Istanbul, Türkiye
About Xeron
Xeron Technology is a newly founded LED display solutions company headquartered in Istanbul. We hold exclusive distribution rights for a top-tier global LED manufacturer — a brand deployed in stadiums, airports, shopping malls, and iconic building facades worldwide.
We don't just sell panels. We deliver turnkey projects: site survey, system design, import logistics, steel structure, installation, commissioning, calibration, and after-sales service. The client gets a single point of contact. That's our edge — and that's what you'll be selling.
The Turkish LED display market is growing rapidly: smart city initiatives, digital-out-of-home (DOOH) advertising, sports infrastructure upgrades, and a wave of new shopping centers and airports. We're entering at the right time with the right product. What we need is the right person to take it to market.
Why This Role is Different
Most LED display sales roles in Turkey work like this: you sell commodity panels at razor-thin margins, compete with 15 other distributors carrying the same Chinese brands, and spend your days chasing price-sensitive buyers.
This is not that job.
Xeron is the exclusive partner for our manufacturer in Turkey. No other company can offer the same product. This means you compete on value, not price. Your average deal size will range from $50K to $1M+. You'll work with decision-makers — CEOs, procurement directors, government officials, and agency owners — not purchasing clerks comparing spreadsheets.
You'll also have a fully equipped showroom in Istanbul where you can bring clients to experience the product first-hand. Nothing closes a six-figure deal like a live demo at 7,000 nits of brightness.
What You'll Do
- Build the pipeline from scratch. Identify, qualify, and pursue large-scale LED display opportunities across Turkey. You'll use a mix of direct outreach, industry events (ISE, Sign Istanbul), referral networks, and public tender monitoring
- Own the full sales cycle. From first meeting to signed contract — you drive every step. Discovery call → site visit → technical pre-qualification with the Sales Engineer → proposal → negotiation → close
- Develop technical proposals. Work closely with the Sales Engineer and Technical Manager to build project-specific proposals that include pixel pitch selection, cabinet layout, power/data architecture, structural requirements, and total cost of ownership
- Manage the showroom experience. Bring qualified prospects to the Istanbul showroom for live product demos. Orchestrate the visit — tailor the demo content, coordinate with the Showroom Specialist, and convert the experience into a signed deal
- Navigate complex procurement. Many of your deals will involve public tenders (EKAP), multi-stakeholder approval chains, or agency intermediaries. You'll need to understand procurement processes, compliance requirements, and how to position Xeron in competitive bids
- Build long-term relationships. LED displays have a 50,000-100,000 hour lifespan. Your clients will need maintenance, upgrades, content management, and expansion projects. One closed deal can generate 5-10 years of follow-on revenue
- Track and report. Maintain a disciplined CRM pipeline (we'll set up the system together). Weekly pipeline reviews with the CEO — no micromanagement, just strategic alignment
- Represent Xeron at industry events. Sign Istanbul, ISE Barcelona, local trade shows, municipality conferences, and sports industry events. You're the face of the company in the market
What We're Looking For
- Sales DNA: 4+ years of B2B sales experience with a proven track record of closing deals in the $50K-$1M+ range. We want hunters, not account managers
- Industry relevance: Experience in LED displays, digital signage, AV integration, professional lighting, outdoor advertising, or a closely related technical sales field. You should be able to hold a credible conversation about pixel pitch, brightness, IP ratings, and viewing distances
- Rolodex: An existing network of contacts in at least 2-3 of our target verticals (municipalities, DOOH, retail, sports, corporate). Relationships take years to build — we're looking for someone who's already built them
- Consultative selling: You don't pitch products — you diagnose problems. You understand what the client is trying to achieve (brand visibility, advertising revenue, fan experience, city modernization) and position LED displays as the solution
- Tender experience: Familiarity with Turkish public procurement (EKAP), bid preparation, and compliance documentation. Many of our highest-value projects will come through this channel
- Technical fluency: You don't need to configure a controller, but you do need to explain the difference between a 2.9mm and a 10.4mm pixel pitch, why outdoor displays need IP65 protection, and how refresh rate affects camera capture. We'll train you on the rest
- Mobility: Willingness to travel extensively across Turkey (50-70%). The deals are in Ankara, Antalya, Izmir, Bursa, and the southeastern cities — not just Istanbul
- Language: Native Turkish. Professional English is a strong plus (for coordination with our international partner and attending global trade shows)
- Self-starter mentality: We're a founding-stage company. There's no sales playbook yet — you'll write it. No lead gen team feeding you — you'll build your own pipeline. If that excites you rather than scares you, keep reading
Bonus Points
- Existing relationships with Turkish DOOH operators, media agencies, or billboard network owners
- Experience selling to municipalities or government entities through public tenders
- Previous work at an LED display distributor, manufacturer rep office, or AV system integrator
- Familiarity with total cost of ownership (TCO) selling — power consumption, maintenance costs, LED lifetime calculations
- Experience with CRM tools (HubSpot, Salesforce, Pipedrive)
- Attendance at ISE, Sign Istanbul, or DOOH industry events in the past 2 years
