SAE to M – Sports Team

Overview

SAE to M – Sports Team Jobs in Shanghai, Shanghai, China at 埃培智市场咨询(上海)有限公司

Title: SAE to M – Sports Team

Company: 埃培智市场咨询(上海)有限公司

Location: Shanghai, Shanghai, China

该职位来源于猎聘 About The Opportunity

We are seeking a highly motivated and experienced Running Sports Media & KOL Relations Specialist to join our dynamic team. This role will be responsible for managing daily communications and seeding activities with media and KOLs in the running sector, while leading or supporting different scales of running campaigns. The primary goal is to enhance our brand presence and product exposure within the running community. Key Responsibilities:  Develop and maintain strong relationships with media, KOLs, and athletes in the running/sports industry.  Lead or support the planning and execution of running/sports campaigns, ensuring alignment with brand objectives.  Manage daily communications with media and KOLs, including the coordination of interviews, content contributions, and event invitations.  Oversee seeding campaigns for new products, ensuring that media and KOLs receive samples and materials in a timely manner, sort out the key brand information according to the product and brand information of the client brand, and continue to output to the media.  Track and evaluate the performance of media and KOL partnerships, adjusting strategies to optimize results.  Maintain a comprehensive database of media, KOL, and athlete contacts, keeping information current and relevant.  Monitor industry trends and competitor activities to identify opportunities for campaign innovation. Additional Job Content:  Actively participate in agency development by assisting with new business and volunteering to assist other staff with urgent client needs  Balance workload between accounts to ensure that all work is accurate and completed within predetermined deadlines Key Requirements:  BA or above degree with internship experience working for a related industry  Good command of English and Chinese skills – written and oral  A strong passion for running and a deep understanding of the running industry, trends, and culture.  Proven experience in media and KOL relations, with an established network in the running or sports field.  Excellent communication and interpersonal skills, with the ability to lead projects and work collaboratively with clients and team members.  Experience in planning and executing successful marketing campaigns, preferably in the running or sports industry.  Strong writing and editing skills, with the ability to create compelling content.  Ability to manage multiple projects and deadlines simultaneously.