Retail Operations – Sales Manager

White Birch Armory in Dover, NH is seeking a reliable and experienced full-time Retail Sales Manager to lead daily operations and support a high standard of customer service. If you are a hands-on leader who values organization, accountability, and team development, this is an opportunity to step into a key leadership role and make a measurable impact. Apply today to join a team focused on professionalism and performance!

WHAT’S THE SCOPE?

Pay: $50,000 annual salary

Benefits:

• 100% employer-paid health and dental insurance
• Vision
• PTO
• Professional development opportunities
• Flexible schedule
• Growth opportunities
• Mentor/apprentice program
• A 401(k) with company match
• Generous employee discount
• Free classes
• Company parties
• Employee use of company recreational items

Schedule: This is a full-time position requiring evening and weekend availability, with shifts scheduled within business hours, Wednesday–Sunday 10 AM–8 PM.

YOUR TYPICAL DAY-TO-DAY

As our Retail Sales Manager, you’ll oversee daily retail sales associates, ensuring areas run efficiently and meet company standards. You’ll manage and support Sales staff through scheduling, training, and ongoing development. You’ll also monitor sales performance, assist customers with product selection and education, and ensure a consistent customer experience. Throughout the day, you’ll address operational challenges, resolve customer concerns, and maintain a structured, well-managed environment.

WHAT’S REQUIRED?

• Bachelor’s degree in business or related field or equivalent retail sales leadership experience
• Retail sales, customer service, or operational leadership experience

Experience within firearms, sporting goods, outdoor retail, or related industries is preferred.

ABOUT OUR COMPANY

At White Birch Armory, a Service-Disabled Veteran-Owned Small Business (SDVOSB) based in Dover, New Hampshire, we are committed to delivering a high standard of safety, education, and customer experience in the firearms industry. Our team supports a range of services, including firearms training, retail sales, and range operations. This role offers the opportunity to build practical skills, contribute to a professional team environment, and work in a setting that values accountability, knowledge, and consistent execution. If you are looking for a structured, hands-on role with clear expectations and growth potential, White Birch Armory offers a strong foundation to develop your career.

JOIN US!

If you are ready to take on a leadership role focused on sales, team management, and customer experience, apply today to be our Retail Sales Manager! Our initial application process is quick, easy, and mobile-friendly, so you can get started right away.