Retail Area Manager

Overview

Retail Area Manager Jobs in Mumbai, Maharashtra, India at TVARRA

Title: Retail Area Manager

Company: TVARRA

Location: Mumbai, Maharashtra, India

Company Description The person will own retail operations and expansion across South India. This is a field-first role involving frequent travel, store visits, vendor coordination, staff management, activations, stock supervision, and relationship management with retail partners, distributors, malls, and B2B accounts.

The ideal candidate is someone who understands retail discipline, can manage on-the-ground teams, is comfortable solving problems independently, and can operate with ownership in a fast-moving startup environment.

This is not a desk-heavy role. The person should be comfortable being on the move, visiting stores and partners, executing campaigns, handling operational gaps, and ensuring that every Tvarra touchpoint delivers a premium customer experience.

Role Description The Retail Area Manager is a full-time, on-site role based in Mumbai. This role is responsible for overseeing retail outlets within the assigned area, ensuring sales targets are met and brand standards are consistently maintained. Day-to-day responsibilities include managing store performance, guiding and motivating retail teams, monitoring inventory levels, and ensuring high-quality customer service. The Retail Area Manager will conduct regular store visits, analyze sales data, implement promotional activities, and coordinate with marketing and operations teams to improve in-store experience. The role also involves building relationships with retail partners, identifying expansion opportunities, and ensuring adherence to company policies and safety-focused brand messaging.

1. Retail Store Operations

·      Oversee day-to-day operations of Tvarra experiential stores and retail counters across South India.

·      Ensure stores are well-maintained, visually appealing, fully stocked, and aligned with brand standards.

·      Monitor store hygiene, display execution, product arrangement, trial experience, and customer interaction quality.

·      Ensure POS discipline, billing accuracy, stock reconciliation, and timely reporting.

·      Conduct regular store visits and audits to identify operational issues and fix them quickly.

·      Track daily, weekly, and monthly store performance against sales, conversion, footfall, and stock movement targets.

2. Store Staff Management

·      Manage store staff, promoters, sales associates, and on-ground retail teams.

·      Train teams on product knowledge, customer handling, fit guidance, sales pitch, upselling, and campaign offers.

·      Ensure staff attendance, grooming, discipline, roster management, and performance tracking.

·      Coach teams to improve conversions, customer experience, and product storytelling.

·      Act as the first escalation point for store-level people or operational issues.

3. Stocktaking, Inventory & POS Management

·      Oversee stocktaking, inward/outward stock movement, replenishment, and inventory accuracy.

·      Coordinate with internal teams and vendors to ensure products, samples, accessories, and POS materials are available on time.

·      Track fast-moving SKUs, slow-moving SKUs, stockouts, damaged stock, and returns.

·      Ensure POS systems, billing processes, QR codes, payment flows, and reporting formats are functioning smoothly.

·      Share timely reports on sales, inventory, stock gaps, and store-level requirements.

4. Retail Expansion & Distribution

·      Identify, evaluate, and onboard new retail, distribution, and B2B opportunities across South India.

·      Build relationships with malls, retail chains, riding gear stores, lifestyle stores, bookstores, kids’ stores, dealerships, and other relevant partners.

·      Support negotiations, store fit-outs, display placement, commercial discussions, and pilot rollouts.

·      Work closely with leadership to expand Tvarra’s offline presence in priority cities.

·      Ensure new retail points are launched smoothly with the right stock, branding, displays, staff training, and activation support.

5. B2B & Partnership Management

·      Manage ongoing relationships with retail partners, distributors, vendor PoCs, mall teams, and B2B accounts.

·      Coordinate with partner teams for store execution, campaign permissions, reporting, marketing visibility, and commercial follow-ups.

·      Track partner-wise performance and identify opportunities to improve sell-through.

·      Support business development efforts for institutional, dealership, corporate, and channel partnerships.

·      Ensure Tvarra is represented professionally and consistently across all external partner interactions.

6. BTL Activations & Campaign Execution

·      Plan and execute BTL activations, store-level campaigns, mall activations, trial events, pop-ups, and local promotions.

·      Coordinate with vendors for stall setup, branding, print material, workforce, logistics, and campaign execution.

·      Ensure every activation has clear objectives, execution timelines, reporting formats, and performance tracking.

·      Capture on-ground customer feedback, objections, product insights, competitor inputs, and market trends.

·      Work with marketing teams to align offline campaigns with digital, WhatsApp, CRM, and retargeting efforts.

7. Vendor & Operational Coordination

·      Work with vendors for store fixtures, branding, signage, displays, logistics, print material, maintenance, staffing, and activation support.

·      Ensure vendor deliverables are completed on time, within budget, and as per brand standards.

·      Follow up relentlessly to close operational gaps.

·      Maintain strong working relationships with key vendor PoCs and retail partner teams.

·      Escalate issues where needed, but also independently solve problems on the ground.

8. Reporting & Ownership

·      Prepare regular reports on store sales, footfall, conversion, stock status, campaign output, vendor issues, and expansion progress.

·      Share market insights from store visits, partner conversations, customer interactions, and competitor observations.

·      Own tasks end-to-end instead of only coordinating passively.

·      Follow through on commitments and ensure execution happens on the ground.

Good-to-Have

·      Experience in helmets, riding gear, automotive accessories, lifestyle retail, kids’ products, sports, fashion, or consumer electronics.

·      Experience handling mall stores, retail counters, pop-ups, promoters, or BTL activations.

·      Experience working with distributors, dealers, retail chains, or regional channel partners.

·      MBA preferred but not mandatory.