Overview
Regional Category Marketing Manager (Up to $15,000) Jobs in Singapore, Singapore at Ambition
Title: Regional Category Marketing Manager (Up to $15,000)
Company: Ambition
Location: Singapore, Singapore
Our client is a globally recognised leader in premium athletic footwear and apparel. As they continue to strengthen their regional presence, they are looking for an experienced Regional Category Marketing Manager to lead the Running category across Asia Pacific, the Middle East, Africa, and India.
This is a highly visible regional role where you will own the strategy and execution for one of the brand's most important categories, partnering with global, regional, and local stakeholders to deliver impactful product launches, integrated marketing initiatives, and sustainable commercial growth.
Key Responsibilities:
- Lead the end-to-end regional marketing and category strategy for the Running business across APAC, the Middle East, Africa, and India.
- Develop and execute seasonal Go-to-Market strategies, ensuring alignment between global priorities and local market opportunities.
- Partner closely with global category, sales, merchandising, retail, DTC, product, and brand teams to deliver integrated product launches and campaigns.
- Drive consistent and elevated execution across wholesale, retail, e-commerce, and digital consumer touchpoints.
- Develop regional product training programmes to strengthen product knowledge, brand storytelling, and sales capability across retail teams and key wholesale partners.
- Champion the integration of the Running category into regional brand campaigns, athlete partnerships, community initiatives, and key running events.
- Monitor category performance, campaign effectiveness, and market trends, providing data-driven recommendations to optimise future strategies and commercial outcomes.
- Build strong cross-functional relationships across regional and global stakeholders to deliver a seamless consumer experience.
Requirements:
- Bachelor's Degree in Marketing, Business, Sports Management, or a related discipline.
- Experience in brand marketing, category marketing, or commercial marketing within the sporting goods, footwear, or apparel industry.
- Proven experience leading Running category marketing and developing successful Go-to-Market strategies.
- Strong track record of driving category growth, brand equity, and commercial performance across regional markets.
- Experience partnering cross-functionally with Sales, Product, Merchandising, Retail, and Marketing teams in a regional or global environment.
- Commercially minded, analytical, and confident influencing stakeholders across diverse markets.
- Passionate about running, innovation, and delivering exceptional consumer experiences.
- Fluent in English and willing to travel across the region.
To Apply:
If you are interested in this opportunity or other roles we are handling, please submit your application or reach out to Amanda directly at [email protected] for a confidential discussion.
We will contact applicants who have been successfully shortlisted.
