Overview
Performance Content Creator (Sports, Fitness & Health) Jobs in Federal Territory of Kuala Lumpur, Malaysia at LILA
Title: Performance Content Creator (Sports, Fitness & Health)
Company: LILA
Location: Federal Territory of Kuala Lumpur, Malaysia
Contract (to start) | RM4000-5,000/month (negotiable based on experience and skill) | Kuala Lumpur, Malaysia
About Us
We are Malaysia's first, home grown sports technology company and brand to crack a truly global audience and market. Working with elite global organizations, partners, and performance-driven clients across the world, our customers, clients and partners include many of the best sport teams and organsations on the planet. Including Team Malaysia, TEAMUSA, TEAM-UK, China Olympic Committee, TEAM Australia, Real Madrid, Paris Saint-Germain FC, USA Track & Field, Nike Europe Track & Field (TEAM-AIR), the New Zealand All Blacks, Hurley High Performance Surf Centre, Golden State Warriors, UFC Performance Institute, USA Tennis, Australia Tennis to name just a few.
This is truly a rare opportunity to work in a high-performance, international environment and cut your teeth working with the best sports people in the world while contributing to building a global brand – where sport, innovation, data, and elite performance intersect.
About the Role
We are looking for a skilled Performance Content Creator with a passionate focus on sports, fitness, and health content. for the USA and global market. This role blends creative storytelling, short-form video production, and performance marketing execution across Meta platforms. You will work closely with our performance marketing partners and global content partners, including elite athletes and sports personalities, to produce high-performing content for both organic social and paid advertising campaigns.
Key Responsibilities
- Create high-quality short-form videos (Reels, Meta ads, TikTok,) focused on sports, fitness, and health
- Design and produce static creatives for paid social campaigns
- Develop performance-driven content aligned with marketing (CTR, CPA, engagement, conversions)
- Collaborate with performance marketing team to iterate and optimize ad creatives
- Manage day-to-day posting and scheduling across social media platforms
- Coordinate with global content partners, athletes, & external collaborators for content
- Repurpose long-form or raw footage into engaging short-form content
- Stay updated on trends in fitness content, social media, and performance advertising
Requirements
- Proven experience in content creation (video + static) for social media
- Strong portfolio of short-form video content (TikTok / Instagram Reels / Meta ads preferred)
- Very strong visual storytelling & editing skills (CapCut, Adobe Premiere Pro, After Effects, or similar)
- Understanding of Meta Ads ecosystem (creative formats, hooks, performance-driven storytelling)
- Ability to work with fast turnaround times in a performance marketing environment
- Comfortable/professional ability to work with elite athletes, influencers, or external content partners
- Good understanding of sports, fitness, or health-related content is highly preferred
- Excellent command of written and spoken English
Nice to Have
- Experience in agency or performance marketing teams
- Familiarity with UGC-style ad creative production
- Knowledge of creative testing frameworks (A/B testing for ads)
- Basic understanding of analytics (CTR, ROAS, CPM)
- Degree/Diploma in relevant course area
What We Offer
- Contract role to start – RM4000-5,000/month (negotiable based on skill and experience)
- Travel expenses & performance bonus
- Opportunity to work with elite global sports and fitness talent
- Exposure to high-performance paid social campaigns at scale
- Fast-paced, creative, and performance-driven environment
- Opportunity for FT Role and growth into Digital Marketing Management
*Applications without a relevant content portfolio will not be considered – please include when applying
