Overview
Paid Media Specialist Jobs in Dublin, County Dublin, Ireland at 53Six
Title: Paid Media Specialist
Company: 53Six
Location: Dublin, County Dublin, Ireland
ABOUT 53SIX
53Six is a full service sports marketing agency that specialises in audience and revenue growth . We work with leading organisations across sport to drive audience growth, engagement, and commercial impact. Our growing customer base includes: Arsenal FC, Leinster Rugby, FAI, Betfair, Jacksonville Jaguars, URC, UEFA, IRFU and Prem Rugby.
We are looking for a Paid Media Specialist to join our growing team and play a key role in delivering best-in-class media planning and campaign performance for our clients.
THE ROLE
As a Paid Media Specialist at 53Six, you will be responsible for developing, executing, and optimising high-performing media campaigns across digital channels. You will combine strategic media planning with hands-on campaign management to deliver measurable results for a portfolio of sports and brand clients.
This role is suited to someone who is both strategic and hands-on, commercially aware, highly organised, analytically strong, and passionate about digital performance sports marketing, digital media, and sport.
KEY RESPONSIBILITIES
- Develop strategic and high-performing media plans and activate across digital channels
- but not limited to Meta, Google, TikTok, LinkedIn, YouTube, Reddit and programmatic
- Work closely with digital, creative, content teams to deliver integrated campaigns
- Build audience segmentation and targeting approaches across digital and offline channels
- Present media plans, campaign rationale, and performance updates to clients, owning relationships where appropriate
- Execute, manage, and optimise campaigns in-platform to drive performance, efficiency, and ROI.
- Analyse campaign performance and produce reporting with clear insights, recommendations, and learnings.
- Support forecasting, budgeting, pacing, and campaign delivery management
- Contribute to campaign strategy, innovation, and testing opportunities across client accounts
- Ensure campaigns are delivered accurately, on time, and to a high standard
CANDIDATE PROFILE
- Minimum 4 years’ experience in a media agency or digital agency environment
- Strong understanding of digital media planning and performance marketing
- Hands-on experience across major ad platforms and campaign management tools
- Comfortable working directly within advertising platforms and making live optimisations
- Strong analytical and reporting skills with attention to detail
- Experience interpreting campaign data and turning insights into recommendations
- Excellent communication and presentation skills
- Ability to manage multiple projects and deadlines simultaneously
- Interest in sport, entertainment, and culture is a strong advantage
PREFERRED EXPERIENCE
- Experience working with sports, entertainment, or consumer brands
- Knowledge of GA4, Google Tag Manager, and tracking implementation
- Experience with audience segmentation and first-party data strategies
- Familiarity with programmatic buying platforms is beneficial
WHAT WE OFFER
- Opportunity to work with leading sports brands and rights holders
- Collaborative and ambitious team environment
- Opportunity for growth and progression within a scaling agency
- Exposure to innovative projects across sport, media, and technology
TO APPLY
Please send your CV and a short cover note outlining your experience and interest in the role to [email protected].
