Overview
Overseas Marketing Jobs in Shenzhen, Guangdong, China at Shokz
Title: Overseas Marketing
Company: Shokz
Location: Shenzhen, Guangdong, China
Shokz controls every aspect of the value chain, from product conception to its end-of-life, and specializes in technology-driven innovation, retaining the right to set prices independently, manage mid-to-high-end brands, and carry out marketing activities worldwide.
Founded in 2004, Shokz is a national high-tech enterprise engaged in independent research and develop ment, design, manufacturing and marketing. It has been included in the list of the 2nd national "Little – Giant" enterprises, earning wider recognition in recent years through such prestigious awards as the China Patent Gold Award and China Design Silver Award of the 22nd China Patent Award.
More than a decade of fundamental innovation has made Shokz the world’s leading developer and retailer of bone conduction technology. Shokz sports headphones have earned international recognition, and its Shokz Hearing line of hearing aids are now making headway in the medical field.
Shokz harnesses its deep understanding of mathematics, science, technology, and systems engineering to make the world a better place as it actively expands into acoustics, wearable devices, medical health, and semiconductors, among others, on the path to a brighter future for everyone.
[Responsibilities include one or more of the following]
- Influencer Marketing: Plan marketing collaborations with overseas KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) to enhance brand trust and user reputation; expand KOL channels, collaborate with review bloggers and industry experts, and plan content promotion (unboxing reviews, social media seeding, short videos).
- Offline Event Planning: Plan or participate in overseas exhibitions, brand events, and industry summits to increase brand exposure.
- Media Relations Maintenance: Establish collaborations with overseas technology media, review agencies, and industry bloggers to promote brand coverage and public relations.
- Digital Marketing: Plan and operate content on overseas social media platforms (Facebook, Instagram, TikTok, YouTube, Twitter, Reddit) to increase brand exposure.
Qualifications
- Bachelor's degree or above, preferably in Marketing, International Trade, Communication, Digital Media, or related fields. Fluent in English or French/German/Spanish/Japanese, with proficient speaking, listening, reading, and writing skills in the corresponding market language.
- 1-5 years of experience in overseas marketing and brand promotion, with preference given to candidates with experience in consumer electronics, smart hardware, 3C digital products, or IoT industries.
- Proficient in using Google Analytics, Facebook Business Manager, and social media analytics tools to track data and optimize marketing strategies.
- Strong execution ability, innovative thinking, and resilience under pressure; able to adapt to a fast-paced, competitive market environment.
- Willing to accept a certain frequency of overseas business trips and possess a keen understanding of localized marketing in overseas markets.
