Overview
Membership, Marketing & Events Manager Jobs in Melbourne, Victoria, Australia at Sports Medicine Australia
Title: Membership, Marketing & Events Manager
Company: Sports Medicine Australia
Location: Melbourne, Victoria, Australia
Melbourne | Full-time | Hybrid
$130,000–$140,000 plus superannuation
Lead the membership, marketing, communications and events functions of Australia’s peak body for sports medicine and sports science.
This senior, hands-on role combines membership growth and engagement with CRM ownership, brand and communications leadership, and oversight of a year-round program of online and face-to-face professional events including SMA’s major annual scientific conference.
Key responsibilities
Membership
- Develop and continually improve SMA’s membership strategy and value proposition.
- Drive member acquisition, engagement, renewal and retention.
- Develop initiatives that support members through professional development, mentoring, networking, career support and professional recognition.
- Use member research, feedback and behavioural data to identify needs and improve services.
- Support relevant advisory committees, special interest groups and professional networks.
CRM and member systems
- Take functional ownership of SMA’s CRM (Zoho) and membership processes.
- Develop and improve member journeys, workflows, automations, segmentation and reporting.
- Ensure member data is accurate, useful and effectively applied across membership, marketing, communications and events.
- Translate business requirements into practical CRM and process improvements.
- Use membership data to monitor performance and inform decisions.
Marketing, communications and brand
- Lead SMA’s marketing and communications function and establish clear standards for quality, consistency and effectiveness.
- Oversee member communications, marketing campaigns, publications, digital channels and promotional activity.
- Protect and strengthen SMA’s brand across member, stakeholder and public touchpoints.
- Ensure marketing activity supports membership growth, engagement, events and SMA’s broader strategic objectives including our Education & Training business.
Events and professional development
- Oversee SMA’s year-round program of online and face-to-face professional events, including webinars, networking events, professional development activities and other member engagement opportunities.
- Lead the team responsible for planning and delivering SMA’s major annual scientific conference.
- Oversee conference planning, marketing, delegate experience, sponsorship, stakeholder engagement and operational delivery.
- Ensure events respond to member needs, strengthen professional connections and contribute to member engagement and retention.
- Establish effective project governance, budgets, timelines, responsibilities and performance measures for events.
- Use participation data and attendee feedback to evaluate and continually improve SMA’s events program.
Leadership
- Lead, develop and coordinate the membership, marketing, communications and events team.
- Contribute to organisational strategy and planning as a member of the leadership team.
- Manage budgets, priorities, suppliers and performance across the portfolio.
- Work collaboratively with SMA’s education and training team and other areas of the organisation.
- Build effective relationships with members, committees, partners and external stakeholders.
About you
You are an experienced membership professional who understands that successful membership organisations are built around a clear value proposition for members.
You can think strategically while remaining comfortable working through the operational detail whether reviewing a member journey, improving a CRM workflow, refining a campaign brief.
You will bring:
- Significant experience within a membership association, professional body, charitable organisation, institute, or college with a genuine membership or subscription model.
- Demonstrated success improving member acquisition, engagement, renewal or retention.
- A strong understanding of membership value propositions, member journeys and lifecycle engagement.
- Advanced practical experience with CRM or membership management systems, including workflows, automation, segmentation, data quality and reporting.
- Experience leading marketing and communications, with sound judgement about brand, content and campaign quality.
- Experience leading or overseeing a program of online and face-to-face events, including complex projects
- Experience leading and developing a multidisciplinary team.
- Strong project-management capability.
- Excellent written communication and stakeholder-management skills.
- Relevant qualifications in business, marketing, communications, events or a related discipline, or equivalent professional experience.
About Sports Medicine Australia
Sports Medicine Australia is Australia’s peak body for sports medicine and sports science. We are a not-for-profit, multidisciplinary national membership organisation dedicated to improving the health of all Australians through safe participation in sport and physical activity.
Our members include sports physicians, physiotherapists, sports trainers, exercise physiologists, researchers, podiatrists, dietitians, students and other professionals working across sport and healthcare.
Through education, advocacy, conferences, publications and professional networks, we support our members throughout their careers while advancing safe, evidence-based practice across Australia.
Why join SMA?
This is an opportunity to lead one of SMA’s most important portfolios and shape the experience of thousands of professionals working across sport and healthcare.
You will have genuine scope to improve SMA’s membership model, systems, communications and events while contributing to the strategic direction of a respected national peak body.
Location: Parkville, Melbourne
Employment: Full-time preferred; 0.8 FTE may be considered for an exceptional candidate
Work arrangement: Hybrid
Salary: $130,000–$140,000 plus superannuation
