Overview
Licensing Assistant Jobs in London, England, United Kingdom at Authentic Brands Group
Title: Licensing Assistant
Company: Authentic Brands Group
Location: London, England, United Kingdom
Who We Are
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
Why Iconic Images x Authentic
If you love working with photographers and have a keen interest in music, film, fashion and celebrity, especially artists who worked in the 1960s-1970s, Iconic Images holds millions of images from nearly 40 photographers with an eye towards expansion. Iconic Images is a company dedicated to working with fine-art photographers with all aspects of their art. From fine-art print sales to editorial licensing, licensing, merchandising and publishing, Iconic Images strives to bring photographic archives to the forefront. Iconic Images is owned by Authentic Brands Group (Authentic), a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands.
What You’ll Do
The Licensing Assistant supports the BD Directors in the growth and development of the department. This is a broad role that involves creatively working to increase business opportunities for Iconic Images, be it via traditional image licensing, third party rights clearance or the design and manufacture of own-brand products.
Key Responsibilities:
Business Development:
- Assist BD Directors in all areas of business development.
- Identify new business opportunities and assisting BD Directors to reach out and convert.
- Managing existing accounts to drive new business and revenue.
- Creating bespoke lightboxes in response to licensing briefs.
- Designing decks and pitching to potential licensees.
- Continually researching new avenues of business for all archives
- Pitch and liaise with Authentic BD teams globally
- Attend weekly BD meetings
- Coordinate Teams calls with potential partners
- Reply to initial inbound requests
Marketing:
- Research and planning the monthly marketing campaigns and overseeing the design and execution of each campaigns via website, Mailchimp and social media
- Design and create bespoke lightboxes in response to licensing briefs and marketing opportunities
- Maintaining and updating mailing lists.
- Attending trade shows and other relevant events to create new licensing opportunities and strengthen the industry presence of Iconic Images.
- Liaise with Social Media manager to coordinate social coverage with product / deal launches
Legal:
- Working alongside BD Directors to manage IP policies and action copy
