Overview
Lead – Brand, Communication and PR, Oceania Jobs in Melbourne, Victoria, Australia at On
Title: Lead – Brand, Communication and PR, Oceania
Company: On
Location: Melbourne, Victoria, Australia
In short
As Brand Communications Lead Oceania you will play an integral role in extending global campaigns to the Oceania region, managing media relationships and developing and implementing local Comms strategy. You will be responsible for Brand PR, Influencer and Social Media strategy to shape and grow the On brand in the region. Across all aspects of this role is the pursuit of compelling stories that resonate on a local level as part of a seamless integrated consumer journey. In close collaboration with the Global and Regional Brand Communications leads you will help us to craft impactful PR strategies that bring our local priorities to life in media.
Your mission
- Adapt Global stories to a local Comms strategy and roadmap, focusing on key initiatives such as product launches, events and sporting moments.
- Partner with a local PR agency to deliver distinctive earned media coverage. Oversee media relations and develop relationships with media members, influencers, and community leaders.
- Closely collaborate with the full Oceania Marketing team to ensure PR activities and Influencer strategies are fully integrated into wider plans.
- Partner with the Global Social Media team to secure Social Media coverage and collaborate on roll-out.
- Utilise your analytical skills to measure the impact of our activations and inform future plans.
- Manage the local Comms budget and drive PR agency performance through rigorous KPIs and creative output.
Your story
- You have 5+ years of experience in a strategic leadership role in an in-house Communications department or Agency.
- You have a proven track record in developing and executing impactful consumer PR campaigns from start to finish.
- You have an eye for what makes a compelling story.
- You have experience of adapting global or regional PR strategies for local markets.
- You are a digital native and have worked closely with social and influencer teams.
- You have a strong understanding understanding of active lifestyle culture, performance sports and On’s place in it.
- You excel in a fast-paced, collaborative environment and are interested in movement and wellbeing.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
