Overview
Healthcare Marketing / Brand Manager Jobs in Libertyville, IL at Joint and Vascular Institute
Job Summary
We are a rapidly growing, physician-led interventional radiology practice focused on delivering innovative, minimally invasive, non-surgical treatments for conditions such as knee pain, plantar fasciitis, hemorrhoids, and uterine fibroids.
Our practice has built a strong brand identity and clinical reputation: we combine academic level care with the convenience of your local doctor’s office. We are seeking an execution-focused marketing professional to expand our reach to both patients and referring providers and help scale the next phase of our growth.
Duties
Translate our physicians’ practice philosophy into media that drive patient volume and referral relationships.
Referring Provider Growth
Develop and manage relationships with:
- Orthopedic surgeons, pain medicine, and sports medicine providers
- Primary care physicians
- Gastroenterology and colorectal specialists
- Urology and gynecology groups
Coordinate and lead:
- Office visits and introductions
- Educational events such as lunch & learns or conference presentations
Build and maintain a referral pipeline tracking system
Patient Acquisition & Marketing
Develop patient-facing educational content:
- Procedure education (e.g. flyers, posters)
- Testimonials and case stories (e.g. short form TV ads, TikTok, Instagram)
- Community outreach events, educational sessions
Oversee and optimize:
- Website content and landing pages
- Local SEO and Google Business presence
- Paid digital campaigns (Google Ads, etc.)
Brand & Content Execution
Ensure consistency across:
- Marketing materials
- Presentations
- Website and digital channels
- Patient handouts and referring provider materials
- Short-form video and educational content
Success Metrics
- Analyze performance and adjust strategies to maximize ROI
- Growth in new referring providers
- Increase in monthly procedure volume
- Improved conversion from patient inquiry → consultation → procedure
Requirements
Just like we are not a traditional doctor’s office, this is not a traditional marketing role. We really want someone who will take the time to understand our culture, our vision, and our "vibe."
- Strong communication skills (comfortable interacting with physicians)
- Creative and able to reflect our energetic, innovative culture to patients and referrers
- Able to operate in a fast-moving, entrepreneurial environment
- Relationship-driven and proactive
- Comfortable in both strategy and execution
- Data-oriented but practical
Pay: $80,000.00 – $100,000.00 per year
Benefits:
- 401(k)
- 401(k) 3% Match
- Health insurance
- Unlimited paid time off
Work Location: Hybrid remote in Libertyville, IL 60048
Title: Healthcare Marketing / Brand Manager
Company: Joint and Vascular Institute
Location: Libertyville, IL
