Overview
Head of Social Media Jobs in United States at PFF
Title: Head of Social Media
Company: PFF
Location: United States
About the Role
PFF is looking for a Head of Social Media to own and grow our organic social presence across all platforms. This isn't a brand awareness-only role. You'll be expected to think like a growth marketer. Our social channels should be a meaningful part of the acquisition and conversion funnel for PFF+, not just a top-of-funnel megaphone.
PFF has one of the most differentiated datasets in sports. Success in this role comes from finding creative ways to turn that data into content that football fans want to consume, discuss, and share. We're looking for someone who gets excited by that challenge.
What You'll Do
- Build and execute social content strategies that consistently generate engagement, conversation, and audience growth across X, Instagram, TikTok, YouTube, Facebook, Reddit, and emerging platforms
- Develop repeatable content formats that turn PFF's unique grades, data, and analysis into content fans can't help but engage with and share
- Foster and grow an engaged community of football fans across platforms, responding to conversation, amplifying user passion, and building spaces where the PFF audience feels heard and connected
- Partner closely with growth, product marketing, and editorial to align social content with subscription campaigns, product launches, and seasonal moments (NFL Draft, fantasy season, playoffs)
- Define and track KPIs that go beyond vanity metrics. Follower growth matters, but so does how social contributes to site traffic, trial starts, and paid conversions
What We're Looking For
- Proven ability to grow social audiences through original, high-performing content
- Strong instincts for what drives engagement, sharing, and conversation across different platforms
- Demonstrated success creating viral content and scalable content formats
- Ability to identify compelling stories within complex football data and analytics
- Deep understanding of how social content influences acquisition, subscription conversion, and retention
- Data-driven mindset with experience testing content hypotheses and iterating based on results
- Strong operator who can collaborate across editorial, growth, product, and design teams
- Passion for football and sports media
We care far more about what you've built than how many years you've spent doing it. If you've grown major accounts and can prove it, we want to hear from you.
Bonus Points
- Experience in fantasy sports or sports media specifically
- Familiarity with PFF's grades and data products
- Experience scaling a social program during a product pricing or packaging change
How to Apply
We are looking for someone who has repeatedly proven they can grow audiences. When applying, please include:
- Social accounts you've directly managed
- Audience growth achieved on each account
- Time period of that growth
- Examples of content you're most proud of
- A brief explanation of the strategies that drove results
This will help us understand not just where you've worked, but what you've actually built.
