Head of Marketing

Overview

Head of Marketing Jobs in Greater Melbourne Area at The Ronin Consulting

Title: Head of Marketing

Company: The Ronin Consulting

Location: Greater Melbourne Area

Position: Head of Marketing

Client: Future Golf — www.futuregolf.com.au

Location: Hybrid | Sandhurst Club, Melbourne VIC

Reports to: CEO | Department: Marketing

Job Type: Full-time | Hybrid (3 days office / 2 days remote)

Future Golf Is Ready for Its Next Chapter. Are You the One to Lead It?

Future Golf is Australia's largest and most vibrant golf community — a tech-driven platform where golfers can access every single aspect of the game in one place: rounds, handicap, community, events, equipment, apparel, lessons, simulators, driving ranges and more.

With 50,000 members and serious momentum, Future Golf is at an inflection point. They've built the foundation. Now they need someone to take them to the next level — scaling aggressively across Australia and launching into the United States later in 2026. This is a business on the move, and they need a marketing leader who has navigated this kind of growth before and knows exactly what it takes to come out the other side stronger.

My client is not looking for someone to grow into this role. They are looking for someone who has already been here — who has built consumer product brands, driven real growth, developed thriving communities, and delivered results at scale. If that's you, Me and Future Golf want to speak with you.

What You'll Be Driving:

1. Consumer Growth & Acquisition — Own the full-funnel marketing strategy to accelerate new member acquisition, sharpen conversion efficiency, and maximise lifetime value (LTV). You've scaled a consumer product before — you know what works and what doesn't.
2. Brand Strategy — Take Future Golf's brand to a new level. Define long-term positioning and equity strategy that resonates with a growing and increasingly diverse audience. You've built brands people genuinely connect with — and you'll do it again here.
3. Community Marketing — Future Golf already has an engaged community. Your job is to take it to the next level — deepening connection, driving advocacy, and building trust across customers, industry partners, and the broader golf world.
4. Product & Customer Marketing — Champion the app and platform in market. Subscriptions, lifecycle marketing, retention loops, engagement optimisation — you understand how consumer digital products grow and how to make every stage of the customer journey count.
5. Events — Leverage an Events Program of 250+ events per annum as a powerful engine for brand building, acquisition, and community engagement at scale.
6. Data & OKRs — Set the targets, track the performance, and optimise relentlessly. You bring rigour and data-driven thinking to everything you touch.
7. People Leadership — Lead and elevate a team of four. You're the player-coach who builds high-performing teams and creates a culture where great work happens consistently.

The Profile Future Golf Is Searching For:

• Proven consumer product experience — you've marketed and scaled a consumer-facing app, platform, or subscription product and have a track record that speaks for itself
• You've done this before — Future Golf is at a pivotal growth stage and needs someone who has successfully navigated the same journey, not someone figuring it out along the way
• Full-funnel performance marketer with brand DNA — you balance hard data with compelling storytelling and know when to lean into each
• Deep expertise in content strategy, social, video, and always-on digital tied to brand moments and events
• Demonstrated ability to build and scale communities — memberships, loyalty programs, digital-to-physical engagement loops
• Strong history of strategic partnerships across brands, venues, media, and talent that drive measurable growth outcomes
• Background in lifestyle, entertainment, sports, or consumer tech — culture-led marketing is in your DNA
• Startup and scale-up experience — you thrive in fast, lean environments where you're building and executing at the same time
• Australian work authorisation required at time of application

Why This Role, Why Now?

Future Golf is at an exciting and critical juncture. The product is proven, the community is real, and the growth ambition is significant — both domestically and internationally. The person who steps into this role will have a genuine opportunity to shape the trajectory of one of Australia's most exciting tech and sport businesses and leave a lasting mark on the brand as it scales globally.

If this sounds like you — or someone in your network who has the consumer product and growth marketing pedigree to take Future Golf to the next level — I'd love to have a conversation. Reach out to me directly or apply via the link below.