Overview
Head Of Brand Jobs in United Kingdom at ATHX GAMES
Title: Head Of Brand
Company: ATHX GAMES
Location: United Kingdom
ABOUT ATHX GAMES
ATHX Games is one of the fastest-growing functional fitness event companies in the world, delivering a high-intensity and immersive hybrid fitness experience that challenges and inspires athletes across all abilities. With a headline partnership with adidas, 20 events in 2026, and over 40 global events planned for 2027, we are building something genuinely world-class.
This is a brand built on community, energy, and genuine athletic ambition — and the Head of Brand is the person who ensures that we bring that to life every single day consistently, coherently and highly effectively.
THE OPPORTUNITY
This is a key role in building both the ATHX brand and business with real creative ownership.
As Head of Brand, you will own the ATHX brand marketing function – social channels, earned media, content output, influencer programme, and community – the day-to-day heartbeat of the brand. You will lead and develop a team of talented marketeers, creatives and channel managers, and work closely with the CMO to ensure everything you produce is strategically aligned and commercially effective.
You are the person who will ensure that ATHX feels alive online, in print and wherever encountered. You know how to engage, drive deep loyalty, create repeating valuable habits and build a huge army of advocates.
Naturally, you know what great content looks like, you understand what moves an audience, and you have the leadership skills to stimulate, direct and get the best out of a creative team.
KEY RESPONSIBILITIES
Brand Identity & Guardianship
- Act as the day-to-day guardian of the ATHX brand – ensuring every piece of content, campaign, and communication is consistent with the brand's visual identity, tone of voice, and values.
- Own the ATHX brand guidelines, keeping them current and ensuring they are understood and applied consistently across the team, agencies, and partners.
- Work closely with the CMO to evolve the brand as ATHX grows into new markets – maintaining the core identity while adapting for local audiences where needed.
- Champion brand standards across all touchpoints – from event day signage and athlete communications to social media and partner-facing materials.
- Bring the ATHX brand to life in a way that genuinely resonates with the athlete community – ensuring it always feels authentic, energetic, and aspirational.
Social Media
- Develop and own the strategy for all ATHX social media channels – Instagram, TikTok, YouTube, and any emerging platforms relevant to our audience.
- Develop and maintain the social content calendar, ensuring a consistent cadence of high-quality, on-brand content across all channels.
- Monitor performance, report on key metrics, and continuously optimise content strategy based on data and audience insight.
- Stay ahead of platform trends and algorithm changes, bringing fresh ideas and formats to keep ATHX at the forefront of sports social media.
Content Strategy & Production
- Lead the ATHX content strategy – defining the mix of content types, formats, and stories that capture the energy of the brand and drive community growth.
- Oversee the Content Creator team in producing compelling event coverage, athlete stories, training content, and campaign assets.
- Ensure all content is on-brand, high-quality, and optimised for the platform it lives on.
- Work closely with the event delivery team to plan and capture content at ATHX events across Europe and the UK.
PR
- Lead, develop and own the strategy for all ATHX earned media/PR.
- Oversee the development and maintenance of positive collaborative relationships with publications, platforms and journalists.
- Build a consistent cadence of high-quality, on-brand positive coverage across all relevant media outlets.
- Monitor performance, report on key metrics, and continuously optimise strategy based on impact.
Experiential
- Develop and own the strategy for all ATHX experiential activities.
- Oversee the perfect delivery of highly engaging and highly impactful experiential activities.
- Monitor performance, report on key metrics, and continuously optimise strategy based on impact.
Influencer & Ambassador Programme
- Own the ATHX influencer and athlete ambassador strategy from end to end.
- Identify relationships with athletes, fitness creators, and lifestyle influencers who authentically represent the ATHX brand.
- Develop ambassador briefs, content guidelines, and activation plans that drive genuine reach and engagement.
- Track and report on influencer performance, ensuring every partnership delivers measurable value.
Community Building & Engagement
- Grow and nurture the ATHX athlete community across social platforms, turning competitors into advocates and advocates into ambassadors.
- Drive engagement through interactive content, athlete spotlights, challenges, and community-led campaigns.
- Work with the Head of CRM to ensure social and email marketing activity is joined up and consistent in messaging.
Campaign Execution
- Lead the execution of all marketing campaigns, working from strategic briefs set by the CMO to deliver on time, on budget, and on-brand.
- Guide the Marketing team on campaign execution, ensuring creative and targeting are aligned.
- Support the activation of commercial partnerships – bringing partner campaigns to life across owned channels in a way that feels authentic to the ATHX audience.
Team Leadership
- Lead, manage, and develop a team:(initially) Social Media Manager, Marketing Manager, and two Content Creators.
- Set clear objectives, provide regular feedback, and create a team environment where creativity and accountability go hand in hand.
- Be a hands-on leader — willing to get involved in content creation, copywriting, or channel management when the team needs it.
WHO WE'RE LOOKING FOR
Essential
- Proven experience in a senior Brand Marketing role, ideally within sport, fitness, events, or a consumer lifestyle brand.
- Track record of creating and building category-defining brands through astute strategic thinking and meticulous, robust, unrelenting delivery.
- Deep knowledge of social media platforms – particularly Instagram, TikTok, and YouTube – including content strategy, community management, and performance optimisation.
- Strong creative instincts – you know what good looks like and you can brief, direct, and produce it.
- Experience managing influencer relationships and ambassador programmes.
- Proven track record leading and developing a marketing team.
- Data-literate – comfortable using analytics to inform decisions and report on performance.
- Highly organised with strong project management skills, able to handle multiple campaigns and deadlines across a busy events calendar.
Desirable
- Experience within the functional fitness, endurance sport, or mass-participation events space.
- Experience working on campaigns with major brand partners.
- Familiarity with paid social campaign management.
WHAT WE OFFER
- Full creative ownership of the channels and content that define the ATHX brand day-to-day.
- A senior role with real influence – you are the voice and visual identity of ATHX online.
- A competitive salary and package commensurate with experience.
- The chance to travel to and cover world-class events across Europe and the US.
- A passionate, creative team to lead and develop.
- The opportunity to grow with a brand that is scaling fast and going global.
HOW TO APPLY
If this sounds like you, we'd love to hear from you. Please send your CV and a short covering note to:
