Overview
Growth & Marketing Manager Jobs in Bengaluru, Karnataka, India at YourfriendlyHR
Title: Growth & Marketing Manager
Company: YourfriendlyHR
Location: Bengaluru, Karnataka, India
- Location: Bangalore (Managing Marketing Across Whitefield, Indiranagar & Goa)
- Employment Type: Full time
- Experience: 3+ Years
- Industry Preference: Sports/ Fitness/ Lifestyle
About The Role
We are looking for a highly driven Growth & Marketing Manager to lead end-to-end marketing across multiple locations for a fast-growing fitness, sports, and community-focused brand.
This is a high-impact role for someone who enjoys both strategy and execution. You will own the entire marketing function, drive customer acquisition, strengthen brand positioning, improve retention, and build scalable growth systems that directly impact business outcomes.
If you're passionate about growth marketing, brand building, performance marketing, community engagement, and data-driven decision-making, we'd love to hear from you.
Key Responsibilities Marketing Strategy & Growth
- Develop and execute marketing strategies aligned with business goals.
- Own the complete customer journey from awareness to acquisition, retention, and referrals.
- Build scalable growth initiatives that drive revenue and membership growth.
Brand & Campaign Management
- Maintain consistent brand positioning, messaging, and customer experience across all locations.
- Plan and execute integrated marketing campaigns across digital and offline channels.
- Manage campaign budgets, timelines, and performance metrics.
Performance Marketing & Analytics
- Build and maintain marketing dashboards and reporting systems.
- Track key growth metrics including:
- Brand Awareness
- Lead Generation
- Customer Acquisition
- Conversion Rates
- Retention
- Referrals
- Analyze campaign performance and optimize ROI.
Digital Marketing & Content
- Own social media strategy and content planning.
- Manage customer communication channels and engagement initiatives.
- Drive community-led marketing programs and member engagement.
Events & Partnerships
- Promote events, workshops, and community initiatives.
- Build strategic partnerships to expand brand reach and customer acquisition opportunities.
Agency & Stakeholder Management
- Coordinate with creative, content, and performance marketing agencies.
- Review deliverables and ensure alignment with business objectives.
- Collaborate with cross-functional teams and leadership to execute growth initiatives.
Required Skills & Experience
- 3+ years of experience in Growth Marketing, Digital Marketing, Brand Marketing, Performance Marketing, or Marketing Management.
- Strong understanding of full-funnel marketing and customer lifecycle management.
- Experience running and optimizing marketing campaigns across multiple channels.
- Ability to connect marketing efforts to measurable business outcomes.
- Experience managing agencies, vendors, and external partners.
- Strong analytical, communication, and stakeholder management skills.
- Data-driven mindset with excellent reporting and presentation abilities.
Preferred Qualifications
- Experience managing marketing for multiple locations, cities, or markets.
- Hands-on experience with Meta Ads and Google Ads.
- Background in fitness, lifestyle, sports, wellness, hospitality, community, or experience-led brands.
- Familiarity with CRM, marketing automation, and analytics platforms.
Why Join Us?
- Own and build the marketing function from the ground up.
- Work directly with leadership and influence business strategy.
- Drive measurable business growth with real ownership and autonomy.
- Opportunity to create scalable systems, processes, and campaigns.
- Join a fast-growing brand focused on fitness, community, and customer experience.
Skills: campaigns,performance marketing,customer acquisition,digital marketing
