Overview
Global Social Media Manager — Sport & Athletes (F/M) Jobs in Paris, Île-de-France, France at Lacoste
Title: Global Social Media Manager — Sport & Athletes (F/M)
Company: Lacoste
Location: Paris, Île-de-France, France
- CONTEXT AND PURPOSE OF THE ROLE
This role is critical to define and execute asocial-first content strategy built around athletes, tournaments, sportcollections, and sponsoring initiatives. The Global Social Media Manager willensure creative consistency, publishing quality, and performance impact acrossInstagram, TikTok, X, Facebook, and YouTube.
The position sits at the intersection of brandstorytelling, sports culture, and platform excellence, working closely withSport-Marketing team and Paid Media to grow sports communities and maximize thevisibility of Lacoste talents and sport moments. The role also covers selectedproduct categories aligned with the candidate’s sport expertise, ensuring astrong link between product storytelling and cultural relevance.
MAINREPONSIBILITIES AND MISSIONS
- Social-first strategy for sport, athletes &sponsoring
Define and execute a social-first content strategyaround athletes, tournaments, sponsoring moments, and sport capsules.
Build clear storytelling frameworks (pre / live /post) to maximize impact during key sports moments.
Translate sports marketing priorities intoplatform-native concepts and series.
- Creative excellence & editorial consistency(Multi-platform)
Own the creative and editorial quality of sport &selected brand moments publishing across IG / TikTok / X / FB / YouTube.
Ensure consistent application of Lacoste sport brandcodes (French fashion sport) across formats and executions.
Create and maintain sport editorial guidelines (“whatgood looks like”) for internal teams and partners.
- Activation performance, KPIs & optimization
Lead the performance tracking of sport activations& selected brand moments (reach, engagement, video views, virality, growth,traffic where applicable).
Analyze results, extract learnings, and recommendoptimizations (formats, timing, frequency, hooks, messaging).
Contribute to monthly and campaign reporting withclear performance narratives and actionable next steps.
- Content production leadership with the ContentFactory
Lead briefings and production coordination with theContent Factory (assets, variations, deliverables, timelines).
Ensure fast execution for reactive moments and premiumquality for hero sport productions.
Manage validation loops with key stakeholders toensure on-time delivery and high standards.
This role may require occasional weekend work duringkey sport moments and 10%% travel per year (tournaments, shoots, key events).
- Influence collaboration & sports community development
Work closely with the Sport-Marketing & Influenceteam to grow sports communities and build visibility for talents.
Support creator planning: identify needs, define roles(athletes, creators, UGC), and ensure content alignment.
Coordinate with Paid Media for amplification andperformance loops (whitelisting, content re-use, learning agenda).
- Category ownership linked to sport expertise
Act as the primary social media point of contact forthe Go-To-Market Sport team, ensuring tight alignment between sport businesspriorities and social execution.
Translate GTM Sport roadmaps (product drops, keybeats, retail moments, partnerships) into social-first plans, clearstorytelling angles, and platform-ready content needs.
- Innovation & creative growth of sport atLacoste
Drive creative innovation to elevate the sport pillarthrough live formats, UGC mechanics, short-form series, and social-firstconcepts.
Bring fresh cultural insights and platform trends tomodernize sport storytelling and increase relevance.
Core Skills
- Strong expertise across major social platforms: Instagram, TikTok, X, Facebook, YouTube (strategic + operational).
- Proven ability to turn sports moments into high-performing, social-first storytelling.
- Strong performance mindset: KPI tracking, reporting, optimization, and decision-making based on data.
- Solid experience working with creative/production teams (briefing, production cycles, quality control).
- Ability to collaborate effectively with Paid Media and Influence teams to maximize impact.
- Fluent English is mandatory (international stakeholders, markets, global reporting & cross-functional workflows).
Soft Skills
- High standards and sharp creative judgment (editorial quality, tone, brand consistency).
- Strong project management: prioritization, timelines, stakeholder alignment, fast execution.
- Clear communication and strong cross-functional collaboration skills.
- Comfortable with both planned campaigns and reactive sports calendar moments.
- Flexibility & adaptability in fast-changing environments (sports calendar, reactive moments, shifting priorities).
- Strong interpersonal skills to build trust with multiple stakeholders (Sports Marketing first, then Paid/Influence/Content Factory).
- Team mindset and constructive communication under pressure.
Background & culture
- Significant experience in social media (brand or agency), ideally within premium / lifestyle / sport ecosystems.
- Strong tennis culture (player mindset or close exposure) and solid golf / Olympic sports literacy; ability to translate performance into lifestyle storytelling. Prior experience in sports marketing / sponsoring ecosystems (brand or agency) is a strong plus.
- Familiarity with tools for planning, validation, and reporting (e.g., Jira, social analytics tools, dashboards).
