Overview
Field Marketing Manager Jobs in Colombo, Western Province, Sri Lanka at Therighttalent
Title: Field Marketing Manager
Company: Therighttalent
Location: Colombo, Western Province, Sri Lanka
Field Marketing Manager
Location: Colombo, Sri Lanka (Field-based)
Industry: Fast-Moving Consumer Goods (FMCG)
Purpose of the Job
The Field Marketing Manager (FMM) is the driving force behind making the brand in the local market. This is not a traditional "office job"; the FMM is out in the field, building the local face of a global brand in the most relevant way. You will gather key local insights, build strong networks within influential communities, and implement innovative marketing initiatives across the four pillars: Consumer Collecting, Sports & Gaming, Culture, and Communication.
Key Responsibilities
Strategic Brand Direction
- Infuse global and local brand priorities into the local market, focusing on building a local "face" for the brand.
- Act as the local intelligence lead for consumer insights, ensuring a top-notch understanding of various consumer playgrounds.
- Develop and execute innovative local and regional programs, implementing global best practices tailored to local needs.
- Work closely with Sales teams (On & Off Premise) to ensure product availability goes hand-in-hand with marketing visibility.
Media & Creator Network
- Identify influential media outlets and build strong relationships with them.
- Establish an impactful creator network to drive brand reach on social media.
- Build tailored communication plans for local project activations to ensure a strong digital/social media footprint.
Student Marketing & Consumer Collecting
- Bring the world of the brand to life on university campuses across Sri Lanka.
- Recruit, lead, and coach a team of Student Marketeers with clear expectations and guidelines.
- Drive trial and engage new users through a "from students, for students" approach.
- Ensure strong sales support programs are in place to stimulate distribution and visibility around key university areas.
Sports, Gaming, & Culture
- Develop and execute marketing initiatives in relevant sports, gaming, and cultural (music/dance) playgrounds.
- Build and activate relationships with key opinion leaders (KOLs) and important local communities.
- Identify and action opportunities to leverage local and international athlete and creator portfolios.
- Manage 3rd party event programs, ensuring premium execution and brand visibility.
Experience, Knowledge, & Skills
- Experience: 3–8 years of marketing experience, dedicated in sports, events, or culture marketing. preferred
- Leadership: Experience in leading teams and managing people, as well as working with commercial/sales teams.
- Mindset: A strategic thinker with an entrepreneurial spirit who takes ownership and "makes things happen."
- Networking: Excellent communication and networking skills; a "connector" who can open doors and excite people.
- Attitude: Strong "can-do" attitude, striving for perfection and attention to detail in every project.
- Competencies: Analytical, planning, budgetary, and project management skills.
Why Join This Brand?
This role offers the opportunity to lead the most "on-the-pulse" marketing department in the country. You will have the autonomy to innovate, the resources of a global giant, and the mandate to shape the cultural fabric of the local market.
