Overview
Digital Marketing Manager Jobs in Mumbai, Maharashtra, India at Sony Pictures Networks India
Title: Digital Marketing Manager
Company: Sony Pictures Networks India
Location: Mumbai, Maharashtra, India
Manager – Performance Marketing, Digital Business (SonyLIV)
Location: Mumbai| Function: Digtial | Reports to: Lead – Performance Marketing, Digital Business
Job Purpose:
We are seeking a dynamic and results-driven Performance Marketing Manager to take full ownership of developing and executing high-impact, data-driven marketing strategies. The ideal candidate is proactive, agile, and thrives in a fast-paced digital environment. The candidate will be responsible for driving subscriptions and viewership growth by leveraging consumer insights, market analytics, and continuous optimization.
Key Responsibilities:
Marketing Strategy, Campaign Planning & Execution:
- Analyse historical trends in brand and content performance to identify scalable opportunities.
- Stay ahead of industry trends, tracking publisher data from platforms like Google, Facebook, and emerging digital channels.
- Adapt strategies quickly based on changing market dynamics and consumer behaviour.
- Devise and implement performance marketing plans that align with business goals.
- Translate marketing objectives into actionable and measurable growth plans with clear KPIs.
- Build and execute multi-channel campaigns across Facebook, Google, affiliates, and programmatic platforms with a test-and-learn approach.
- Collaborate with internal and external teams to ensure seamless execution of marketing plans.
- Take end-to-end ownership of performance marketing strategies and execution.
Data-Driven Optimization & Growth Hacking:
- Own the marketing funnel—monitor, analyse, and optimize campaigns in real-time for maximum efficiency and ROI.
- Leverage advanced analytical tools such as AppsFlyer, Google Analytics, and Looker to track performance and uncover actionable insights.
- A/B test creatives, messaging, and audience targeting to continuously improve campaign effectiveness.
- Work closely with the analytics team to iterate fast and scale winning strategies.
Key Metrics:
- ROAS / ROI
- User acquisition & subscriptions
- CPA / cost efficiency
- Conversion & engagement rates
- Campaign performance vs targets
Behavioural Competencies:
- Analytical thinking
- Execution focus
- Collaboration & stakeholder management
- Agility & adaptability
- Communication skills
Technical Competencies:
- Digital performance marketing platforms (Google, Meta, Programmatic)
- Campaign optimization & audience targeting
- Marketing analytics & reporting
- OTT / subscription marketing understanding
- Data-driven decision making
Why join us?
Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels – Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel – Sony Marathi; Bangla General Entertainment Channel – Sony AATH; Hindi Movie Channels – Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans – Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel – Sony YAY!; English Movie Channel – Sony PIX; Factual Entertainment Channel – Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform – Sony LIV and the independent production venture for original content and IPs for TV and digital media – Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.
SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
