Overview
Digital Marketing Executive Jobs in Karachi Division, Sindh, Pakistan at tapmad
Title: Digital Marketing Executive
Company: tapmad
Location: Karachi Division, Sindh, Pakistan
Key Responsibilities:
Creative Strategy
- Develop comprehensive creative briefs for all digital campaigns across Meta, Google, TikTok, and Snapchat
- Write compelling ad copy in English and Urdu for different audience segments (cricket fans, entertainment seekers, value-conscious users)
- Collaborate with internal creative teams to ensure brand consistency and message effectiveness
- Integrate sports content calendar with marketing campaigns for event-triggered promotions
- A/B test creative concepts, messaging, and value propositions across channels
- Conduct competitive creative analysis and identify market opportunities
- Develop audience-specific messaging frameworks for different customer segments
Performance Analytics
- Monitor daily campaign performance across all channels and provide optimization recommendations
- Create comprehensive weekly and monthly performance reports with actionable insights
- Implement and maintain attribution tracking across multiple touchpoints
- Analyze customer journey and conversion paths to identify optimization opportunities
- Build and maintain performance dashboards for team visibility
- Conduct ROI analysis by channel, campaign, and creative variation
- Collaborate with company analytics team to integrate broader business metrics.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3+ years of experience in digital marketing with focus on creative strategy and performance analysis
- Proven track record of improving campaign performance through creative optimization
- Strong copywriting skills in both English and Urdu
- Proficiency in Google Analytics, Facebook Analytics, and performance tracking tools
- Experience with A/B testing methodologies and statistical analysis
- Understanding of Pakistani market dynamics and cultural nuances
- Excellent presentation and communication skills.
