Overview
Customer Relationship Management Specialist Jobs in Sofia, Sofia City, Bulgaria at Tiebreak
Title: Customer Relationship Management Specialist
Company: Tiebreak
Location: Sofia, Sofia City, Bulgaria
Tiebreak Solutions is looking for a CRM Specialist to strengthen our CRM capabilities and help drive customer engagement, retention, and lifetime value. As a CRM Specialist, you will play a hands-on role in executing CRM campaigns and customer lifecycle initiatives, helping deliver personalized and data-driven communication across multiple channels. Working closely with the CRM Team Leader and Head of CRM, you will support the optimization of player journeys, campaign performance, and retention strategies in a fast-paced, regulated environment.
Key Responsibilities:
- CRM Campaign Execution: Plan, build, execute, and monitor multi-channel CRM campaigns across email, push notifications, SMS, in-app messaging, and other relevant channels
- Lifecycle & Retention Campaigns: Plan, draft, develop, launch and optimize customer journeys, including onboarding, activation, retention, VIP engagement, churn prevention, and reactivation campaigns aimed at increasing customer lifetime value.
- Data-Driven Optimization: Monitor CRM campaign performance and key KPIs, identify trends, conduct A/B tests, provide actionable insights, and improve campaign effectiveness.
- QA & Quality Control: Ensure all CRM campaigns are properly tested, accurately targeted, fully tracked, and compliant with brand guidelines and regulatory requirements before launching.
- Cross-Functional Collaboration: Work closely with Acquisition, Product, Compliance, Design, and Content teams to ensure CRM campaigns are aligned with broader business objectives and operational requirements.
- Operational Support: Participate in global campaign planning, calendar management, promotional execution, building experimentation and spam-prevention frameworks.
Requirements:
- 2+ years of experience in CRM marketing, ideally within fintech, iGaming, sports betting, or a regulated digital industry.
- Hands-on experience with Optimove or similar CRM automation / lifecycle marketing platforms.
- Knowledge of HTML/CSS. Experience with JavaScript/Python is a plus.
- A/B testing experience.
- Experience with AI tools for content or code creation. Building automated workflows and AI agents is a plus.
- Driven, dynamic, and able to take the initiative. Comfortable picking up new concepts and running with them. Following the deadlines.
- High attention to detail, excellent self-organization skills, and ability to work under pressure in a fast-paced environment.
- Fluency in English is required; additional languages are a plus
