Overview
CRM Specialist Jobs in Zagreb, Croatia at Polleo Sport
Title: CRM Specialist
Company: Polleo Sport
Location: Zagreb, Croatia
Become a CRM Expert at the Regional Leader in the Fitness Industry!
About the Position:
As a CRM Specialist at Polleo Sport, you will be a key player in building and maintaining relationships with our customers. Your mission: design and manage communication campaigns that build loyalty, drive engagement, and increase sales across multiple channels – email, SMS, WhatsApp, and Viber. In addition, you will be responsible for the development and promotion of our loyalty app, making it a central tool for delivering a personalized customer experience.
Responsibilities:
- Develop and implement a CRM strategy aligned with the brand image and business goals
- Create and manage email, SMS, WhatsApp, and Viber campaigns that increase engagement and conversion
- Manage the loyalty app – planning promotions, push notifications, and reward programs
- Segment customer databases and personalize communication based on user behavior and preferences
- Develop and implement effective email marketing campaigns
- Analyze campaign performance (open rate, CTR, conversions, retention, lifetime value) and continuously test for optimization
- Collaborate with graphic designers, copywriters, and the IT team in developing CRM content and technical solutions
- Maintain database quality and ensure compliance with GDPR regulations
- Research trends in CRM technologies and propose new opportunities to enhance the customer experience
We Are Looking For:
- Minimum of 2 years of experience in CRM or email marketing
- Experience with CRM and automation tools (e.g., Mailchimp, Klaviyo, HubSpot, or similar)
- Knowledge of SMS and Viber marketing tools and experience with loyalty programs
- Strong analytical skills and understanding of the customer journey
- Creativity in designing promotional activities and communication messages
- Excellent command of Croatian and English, along with strong writing and content editing skills
- Understanding of GDPR and best practices in customer data management
What We Offer:
- A dynamic and supportive work environment in a fast-growing company, with opportunities for professional growth and career advancement
- Competitive salary and performance-based bonuses
- Paid comprehensive medical check-up once every two years
- Team-building activities
- Employee discount
