Overview
Content Strategist Jobs in Mumbai, Maharashtra, India at SFL
Title: Content Strategist
Company: SFL
Location: Mumbai, Maharashtra, India
Job Role: Content Strategist
Location: Mumbai
Role Type: Full-Time
About SFL:
SFL is a leading multi-sport academy network offering professional coaching across Football, Tennis, Chess, and more. We combine elite infrastructure, certified coaching, and a digital-first approach to help children grow through sport.
About the Role:
Were looking for a Content Strategist who will be responsible for conceptualizing, planning, and executing content that drives brand awareness, engagement, and customer acquisition. This role requires a strong understanding of storytelling, digital platforms, and audience behaviour especially in the sports and youth development ecosystem.
Key Responsibilities:
Content Strategy & Planning
- Develop and execute a comprehensive content strategy aligned with business and marketing goals.
- Build monthly and quarterly content calendars across digital platforms.
- Identify content opportunities across sports, fitness, parenting, and youth development.
Content Creation & Execution
- Oversee creation of high-quality content across formats: social media, blogs, videos, emailers, and website.
- Collaborate with designers, videographers, and external agencies to produce engaging content.
- Ensure consistency in tone, voice, and brand messaging.
Digital & Social Media Growth
- Drive engagement and growth across platforms (Instagram, YouTube, LinkedIn, etc.)
- Optimize content for performance using data and insights
- Stay updated with trends, reels formats, and sports content innovations
Campaign & Storytelling
- Conceptualize and execute campaigns around programs, events, and key milestones.
- Build compelling narratives around athletes, coaches, and success stories.
- Support performance marketing with conversion-focused content.
Analytics & Optimization
- Track content performance metrics (engagement, reach, conversions).
- Use insights to continuously refine content strategy.
- Work closely with the Growth team to align on KPIs.
Key Skills & Qualifications:
- 3–6 years of experience in content strategy, digital marketing, or a similar role.
- Strong storytelling and copywriting skills.
- Understanding of social media platforms, content formats, and algorithms.
- Experience in sports, fitness, education, or youth-focused brands is a plus.
- Basic understanding of SEO and performance marketing.
- Ability to manage multiple projects and meet deadlines.
Good to Have:
- Passion for sports and youth development
- Creative thinker with a strategic mindset
- Data-driven approach to content decisions
- Strong collaboration and communication skills
- High ownership and execution focus
Sports For Life (SFL) is an Equal Opportunity Employer and is committed to conduct an objective recruitment process based on the requirements and merit of the candidates. It is against the policy to reject any candidate based on their gender, caste, race, sex, disability, colour, religion, creed or sexual orientation.
SFL has a zero-tolerance policy against any form of child abuse and harassment.
