Overview
Campus Growth Lead — Ann Arbor / College Football Jobs in Ann Arbor, MI at Wapoo.AI
Title: Campus Growth Lead — Ann Arbor / College Football
Company: Wapoo.AI
Location: Ann Arbor, MI
This role is for someone who enjoys being in the field, not someone looking for a traditional office-based marketing role.
About Wapoo
Wapoo is building a new kind of interactive video community where people do not just watch videos — they continue them, reshape them, and co-create new endings with others.
Every Wapoo can branch into many possible endings. Friends, students, creators, athletes, and campus communities can build playful video worlds together.
We are expanding across U.S. campuses and looking for a strong on-the-ground growth lead in Ann Arbor to help us build around college culture, student communities, and football season.
The Role
We are hiring a Campus Growth Lead based in Ann Arbor to own Wapoo’s campus growth around University of Michigan and nearby college communities.
This role is ideal for someone who deeply understands U.S. college culture, football culture, student organizations, Greek life, athletes, creators, and campus social dynamics.
You will be responsible for building local relationships, recruiting ambassadors, designing campus activations, and turning football season and student culture into real product growth.
This is not a traditional office marketing role. We are looking for someone who enjoys being on the ground, meeting people, building trust, and making things happen.
What You’ll Do
Lead Wapoo’s campus growth strategy in Ann Arbor and surrounding college communities.
Build relationships with student organizations, Greek life groups, athletes, creators, football communities, campus clubs, and local partners.
Recruit, train, and manage campus ambassadors and student growth operators.
Plan and execute campus activations, football-related campaigns, rivalry challenges, pop-ups, creator events, and community competitions.
Identify high-potential student groups and build repeatable launch playbooks.
Own local growth metrics, including user acquisition, creator activation, ambassador performance, and community engagement.
Represent Wapoo in person across campus, student events, football-related gatherings, and local cultural moments.
Work closely with the founding team to translate campus insights into product, content, and growth strategy.
Move fast, test scrappy ideas, and build systems from real-world experiments.
What We’re Looking For
2+ years of experience in one or more of the following: campus marketing, NCAA recruiting, college athletics, student engagement, field sales, business development, partnerships, ambassador programs, or community growth.
Strong understanding of U.S. college culture, especially Big Ten / football culture.
Comfortable approaching students, athletes, creators, club leaders, and local partners in person.
Strong ability to recruit, persuade, pitch, and build trust quickly.
Experience managing ambassadors, student reps, creators, or local partners.
High energy, socially sharp, and comfortable with fast-moving field execution.
Strong ownership and ability to operate independently.
Based in Ann Arbor or willing to spend significant time on the ground in Ann Arbor.
Strong Plus
Experience with University of Michigan, Big Ten communities, college athletics, NCAA recruiting, football communities, or sports marketing.
Existing relationships with student organizations, athletes, Greek life, campus clubs, creators, or local Ann Arbor communities.
Experience launching ambassador programs or campus rep programs.
Experience in startups, consumer apps, creator platforms, social products, sports, or youth brands.
A proven track record in sales, partnerships, recruiting, or community activation.
Who You Are
You are not just a marketer — you are a builder.
You know how to walk into a campus community and figure out who drives attention. You can talk to students, athletes, creators, club leaders, and local partners without sounding corporate.
You understand that campus growth is not just about posting online. It is about trust, energy, timing, and being close to where culture actually happens.
Compensation
Competitive base compensation plus performance-based upside.
Final compensation will depend on experience, location, and scope of responsibility.
How to Apply
Please send your resume and a short note answering:
- What campus, football, student, or local community in Ann Arbor do you believe you could activate quickly?
- What experience makes you strong at campus growth, recruiting, field sales, BD, or community activation?
- Are you currently based in Ann Arbor or able to work on the ground there frequently?
