Overview
Brand Running Club Operations Manager Jobs in Xiamen, Fujian, China at 特步集团
Title: Brand Running Club Operations Manager
Company: 特步集团
Location: Xiamen, Fujian, China
About the Role
Formulate annual operation strategies for overseas running clubs, plan & execute regional themed running events, and build a "running club-store-regional marketing" integrated ecosystem.
Responsibilities
- Operate the overseas "Love Running" community matrix, build member recruitment & tiered activation systems, and optimize user operation strategies via data analysis.
- Develop differentiated overseas running-themed brand IP activities, explore commercialization paths (merchandise promotion, customized services, event rights conversion, etc.), and optimize strategies based on data review.
- Support overseas event integrated marketing, coordinate with event organizers & partners, manage runners, plan event content communication, and promote resource linkage between events, clubs and stores.
Qualifications
- Bachelor’s degree or above; 3+ years of experience in sports community/running club operation, event marketing or user growth; passion for running is a must.
- Fluent in English as a working language; excellent cross-cultural communication, business negotiation and resource integration skills.
- Accept long-term overseas business trips; adaptable to multicultural environments with keen market insight.
- Strong brand IP building awareness, commercial thinking and data analysis capabilities; proficient in event planning and user data management.
- Able to balance group standardization and regional flexibility, and iteratively optimize operation processes.
Required Skills
- Fluent in English as a working language.
- Excellent cross-cultural communication, business negotiation and resource integration skills.
- Strong brand IP building awareness.
- Commercial thinking and data analysis capabilities.
- Proficient in event planning and user data management.
Preferred Skills
- Passion for running.
- Experience in sports community/running club operation.
- Experience in event marketing or user growth.
