Overview

Brand & Digital Marketing Manager Jobs in Houston at Bowtech Archery

Position Title: Brand & Digital Marketing Manager

Employment Type: Full Time, Exempt

Location: Houston, TX, Onsite

Compensation: $80,000-$100,000

Reports to: Director of Marketing

COMPANY OVERVIEW

For nearly 30 years, Bowtech has been a leader in premium archery equipment, delivering innovative products trusted by hunters, target shooters, and outdoor enthusiasts around the world. Guided by our motto, Refuse to Follow®, we are committed to quality, craftsmanship, and creating exceptional experiences for the communities we serve. Proudly manufacturing our products in the USA, we foster a culture built on respect, teamwork, and continuous improvement. Whether you share a passion for archery and the outdoors or are simply eager to learn and contribute, we invite you to become part of our supportive and dedicated team.

POSITION OVERVIEW

The Brand & Digital Marketing Manager is responsible for supporting the strategic planning, development, and execution of integrated marketing initiatives across assigned brands and product categories. This role combines brand marketing leadership with hands-on digital marketing execution to drive brand awareness, consumer engagement, product launches, and overall marketing performance.

This position works cross-functionally with product development, sales, operations, creative teams, and executive leadership to support brand growth through compelling storytelling, campaign execution, digital marketing, event activations, and consumer engagement strategies. The Brand & Digital Marketing Manager oversees day-to-day marketing efforts across digital, social, email, web, paid media, influencer, dealer, and trade channels while ensuring consistency across all consumer and trade-facing touchpoints.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Brand Marketing & Campaign Execution

  • Execute integrated marketing campaigns across digital, social media, email, print, video, influencer, dealer, and trade channels.
  • Support development and execution of product launches, promotional campaigns, and ongoing consumer engagement initiatives.
  • Maintain consistent brand messaging, tone, and visual standards across all marketing and advertising touchpoints.
  • Collaborate with creative teams and external partners to develop compelling content, visual storytelling, and consumer-facing assets.
  • Maintain strong product knowledge and assist with product positioning, consumer messaging, and sales support materials.
  • Monitor industry trends, competitive activity, and consumer insights to identify opportunities for innovation and brand growth.
  • Ensure all marketing initiatives align with company objectives, brand standards, and premium market positioning.

Digital Marketing & Website Management

  • Execute digital marketing campaigns across social media, email, web, SEO, and paid advertising platforms.
  • Maintain and update website content including product pages, landing pages, blogs, banners, and promotional assets. Oversee website user experience, consumer engagement, and digital conversion opportunities.
  • Coordinate campaign timelines, scheduling, and deployment of digital marketing assets across platforms.
  • Support SEO initiatives including keyword implementation, metadata optimization, and content recommendations.
  • Assist with execution and monitoring of paid advertising campaigns across Meta, Google, YouTube, and other digital platforms.

Social Media, Email & Consumer Engagement

  • Plan, schedule, and publish social media content across assigned brand channels.
  • Monitor engagement trends, audience behavior, and social performance metrics.
  • Build and deploy email marketing campaigns through platforms such as HubSpot, Klaviyo, or similar systems.
  • Assist with audience segmentation, automation workflows, A/B testing, and email performance optimization.
  • Support influencer, ambassador, affiliate, user-generated content, media, and public relations initiatives to expand brand awareness and engagement.

Analytics & Reporting

  • Track and report on marketing KPIs including website traffic, engagement, SEO rankings, email performance, lead generation, and campaign effectiveness.
  • Utilize platforms such as GA4, HubSpot, Meta Business Suite, Google Ads, Shopify, WordPress, and related analytics tools.
  • Develop reports and dashboards to evaluate marketing performance and provide optimization recommendations.

Event & Trade Show Management

  • Oversee planning and executing company presence at trade shows, consumer events, dealer events, tournaments, and industry activations.
  • Work cross-functionally with sales, operations, and product teams to ensure event readiness and proper inventory allocation.
  • Oversee development of engaging event experiences that allow consumers and dealers to interact directly with products and brand storytelling.
  • Manage event budgets and track ROI, lead generation, and post-event reporting.
  • Ensure consistent brand presentation and premium execution across all event environments.

Product Development & Cross-Functional Collaboration

  • Serve as a marketing representative throughout the product development process from concept through launch.
  • Collaborate with engineering, product management, sales, operations, leadership, and creative teams to support product positioning, consumer targeting, and go-to-market strategy.
  • Coordinate marketing timelines and deliverables with product development milestones to ensure launch readiness across all channels.
  • Work closely with creative and content teams to ensure product visuals, messaging, and marketing assets accurately represent product intent and positioning.
  • Support development of product training materials, launch communications, and dealer support resources for internal teams and sales partners.
  • Stay current on emerging marketing trends, digital tools, and best practices.

MINIMUM QUALIFICATIONS AND EXPERIENCE

  • Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field preferred.
  • 4–7 years of experience in marketing, brand marketing, digital marketing, or related roles.
  • Experience within the outdoor, sporting goods, hunting, or archery industry preferred.
  • Experience with marketing platforms such as HubSpot, Klaviyo, GA4, Meta Ads Manager, Google Ads, Shopify, WordPress, or similar systems.
  • Strong understanding of integrated marketing strategy, digital marketing, analytics, and consumer engagement.
  • Working knowledge of SEO, paid media, marketing automation workflows, and website content management.
  • Strong communication, organization, and project management skills with the ability to manage multiple initiatives simultaneously.
  • Creative mindset with strong attention to detail and brand consistency.
  • Ability to work independently while collaborating effectively within a cross-functional team environment.
  • Strong understanding of company products, brand positioning, and consumer behavior preferred.

WHY JOIN BOWTECH?

At Bowtech, we are passionate about innovation, quality, and teamwork. We offer a collaborative culture where employees have the opportunity to make an impact, develop professionally, and support products trusted by archers around the world. Whether you’re an experienced industry professional or eager to grow your skills, Bowtech provides an environment where people can succeed together.

EQUAL EMPLOYMENT OPPORTUNITY

Bowtech is an equal opportunity employer and is committed to creating an inclusive workplace where everyone feels welcome and valued. We welcome applicants from all backgrounds and experiences and make employment decisions based on qualifications, merit, and business needs.

Pay: $80,000.00 – $100,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Application Question(s):

  • Have you personally managed paid digital advertising campaigns?
  • Have you managed website content and SEO initiatives?
  • Do you have experience in the outdoor, sporting goods, hunting, or archery industries?

Education:

  • Bachelor’s (Preferred)

Experience:

  • Digital marketing: 5 years (Required)

Ability to Commute:

  • Houston, TX 77008 (Required)

Work Location: In person

Title: Brand & Digital Marketing Manager

Company: Bowtech Archery

Location: Houston

 

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