Overview
Associate Athletic Director for Brand Strategy & Fan Experience Jobs in San Marcos at Texas State University
Posting Information
Posting Information
Posting Number
2026687
Posting/Functional Title
Associate Athletic Director for Brand Strategy & Fan Experience
University Pay Plan Title
Associate Athletics Director
Location
San Marcos
Department
Strutters Ticket Mktg Cheer
Recruitment Type
Open Recruiting
Job Type
Full-Time
Funding Source
Permanent
Monthly Salary
commensurate with experience
Job Category
Exempt
Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.
- Previous experience in intercollegiate athletics, sports organization equivalent or high level marketing/experience entity.
- Knowledge of applied fan engagement and promotional strategies.
- Experience with game presentation, entertainment and coordination (i.e. football).
- Experience managing digital/social media channels to advance brand affinity.
- Skill in establishing rapport with internal and external constituents.
- Demonstrated ability to work in collaborative team environment.
- Demonstrated effective communication skills.
- Ability to supervise staff.
Preferred Qualifications
- Bachelor’s degree with additional consideration for Master’s degree.
- Experience with digital communication tools.
- Experience using Adobe Creative Suite.
Job Description
The Associate Athletic Director for Brand Strategy & Fan Experience is responsible for developing digital, marketing and engagement strategies to enhance the brand value and fan experience of Texas State Department of Athletics. The position will direct, develop, initiate, and support strategies that drive revenue, increase attendance, and enhance in-game and fan experiences. The Associate Athletic Director will report to the Executive Senior Associate Athletic Director for External Operations.
Job Duties
Position duties include:
- Manage and coordinate digtial strategies and engagmenet to enhance the Texas State branding, increase fan engagement, and drive revenue.
- Oversee game presentation efforts and execution of in-game entertainment operations.
- Manage and coordinate the department’s main digital channels including social media, email marketing platforms, and SMS.
- Oversee campus and community promotional efforts to increase engagement and involvement
- Serve on External Unit leadership team and work collaboratively with all external offices to achieve department goals and outcomes.
Additional Information to Applicants
Job Open Date
07/21/2026
Job Close Date (posting closes at midnight)
Open Until Filled
Yes
Normal Work Days
Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday
Normal Work Hours Start
8:00AM
Normal Work Hours End
5:00PM (Evenings as required)
Posting Notices
Legal and Required Notices
Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions.
Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.
In accordance with federal law, all new employees must complete the Form I-9 and provide acceptable documentation verifying their identity and authorization to work in the United States. Texas State University participates in E-Verify, and employment is contingent upon the successful verification of work authorization. Employees are required to maintain valid work authorization to satisfy the conditions of Form I9 at all times during their employment and the university makes no implicit or explicit promises to financially support visa or permanent residency applications.
Why Choose Texas State University?
Join the Texas State Bobcat team and experience a career that offers more than just a job—it’s a path to a brighter future. As a Texas State employee, you’ll enjoy:
Exceptional Benefits: Comprehensive health insurance with 100% premium coverage for employees and 50% for dependents, starting on your first day.
Generous Time Off: Enjoy vacation, holidays, sick leave, and more to maintain a healthy work-life balance.
Wellness and Balance: Access a FREE wellness program, plus mother and family-friendly resources to support your personal well-being.
Professional Growth: Explore a wide range of training, development courses, certifications, and educational support programs.
Welcoming Campus: Become part of a vibrant Bobcat community with numerous social and professional networks.
Generous Time Off: Enjoy vacation, holidays, sick leave, and more to maintain a healthy work-life balance.
Wellness and Balance: Access a FREE wellness program, plus mother and family-friendly resources to support your personal well-being.
Professional Growth: Explore a wide range of training, development courses, certifications, and educational support programs.
Welcoming Campus: Become part of a vibrant Bobcat community with numerous social and professional networks.
Tuition Benefits: Take advantage of tuition support for yourself and for your dependent children, making higher education more accessible for your family.
Retirement Security: Secure your future with TRS pension, retirement plans, and voluntary savings options with strong employer contributions.
Retirement Security: Secure your future with TRS pension, retirement plans, and voluntary savings options with strong employer contributions.
At Texas State University, you’re not just an employee—you’re a valued member of a thriving and beautiful campus community. Start your journey with us today. https://www.hr.txst.edu/benefits.html
Title: Associate Athletic Director for Brand Strategy & Fan Experience
Company: Texas State University
Location: San Marcos
