Overview
Assistant Marketing Manager Jobs in Pune District, Maharashtra, India at Dave & Buster’s – India
Title: Assistant Marketing Manager
Company: Dave & Buster’s – India
Location: Pune District, Maharashtra, India
Position: Assistant Marketing Manager
Experience: 4–7 Years
Location: Pune, Maharashtra
About the Company:
Dave & Buster's India is a premier destination that brings together world-class dining, entertainment, arcade gaming, sports viewing, and immersive social experiences under one roof. We are committed to delivering unforgettable guest experiences through innovation, exceptional hospitality, and engaging entertainment.
Job Summary:
We are looking for a creative, strategic, and performance-driven Assistant Marketing Manager to lead integrated marketing initiatives that strengthen brand awareness, increase guest footfall, drive revenue, and enhance customer engagement across Dave & Buster's India. The ideal candidate should have expertise in brand management, digital marketing, campaign planning, event marketing, partnerships, and customer engagement within the hospitality, entertainment, retail, or F&B industry.
Key Responsibilities:
1. Marketing Strategy & Campaign Management
- Plan and execute integrated ATL, BTL, Digital, PR, and experiential marketing campaigns aligned with business objectives.
- Develop monthly and annual marketing calendars for promotions, seasonal campaigns, sporting events, festivals, game launches, and special occasions.
- Drive campaigns to increase guest visits, repeat business, event bookings, and food & beverage revenue.
2.Brand Management
- Maintain consistent brand positioning across all online and offline customer touchpoints.
- Ensure all marketing communications align with Dave & Buster's global brand standards.
- Oversee the creation of marketing collateral including digital creatives, videos, menus, in-store branding, brochures, presentations, and promotional materials.
3.Digital Marketing
- Lead social media strategy across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
- Coordinate with agencies for SEO, SEM, Meta Ads, Google Ads, influencer marketing, and performance campaigns.
- Manage website content, online listings, email marketing, and customer engagement campaigns.
- Analyze campaign performance using Google Analytics, Meta Business Suite, and other digital marketing tools.
4.Events & Guest Engagement
- Plan and execute themed events, sports screenings, gaming tournaments, live entertainment, corporate events, birthday celebrations, and seasonal activations.
- Develop guest engagement initiatives to improve customer experience and loyalty.
- Coordinate with Operations to ensure seamless execution of promotional activities.
5.Partnerships & Business Development
- Build strategic partnerships with corporates, colleges, lifestyle brands, influencers, media partners, malls, and event organizers.
- Execute co-branded campaigns and promotional tie-ups to enhance brand visibility and customer acquisition.
- Support local store marketing initiatives to increase community engagement.
6.Market Research & Analytics
- Conduct market research, customer behavior analysis, and competitor benchmarking.
- Monitor industry trends within hospitality, gaming, entertainment, and food & beverage sectors.
- Prepare weekly and monthly marketing performance reports and dashboards.
- Track campaign ROI and recommend improvements.
7.Budget & Agency Management
- Manage marketing budgets and ensure efficient allocation of resources.
- Coordinate with creative, digital, media, PR, and production agencies.
- Negotiate with vendors and ensure timely execution of campaigns.
Desired Candidate Profile:
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.
- MBA in Marketing will be an added advantage.
- 3–5 years of experience in Marketing, preferably within Hospitality, Restaurants, Entertainment, Retail, Gaming, Lifestyle, or Consumer Brands.
- Strong understanding of integrated marketing, digital marketing, brand management, event marketing, and customer engagement.
Feel free reach at [email protected]
