Assistant Director of Athletic Communications and Social Media

STA00483PO26

Athletics Administration

Athletics Administration

Athletics Administrator

https://uscjobs.sc.edu/titles/132064

P2 – Professional

Assistant Director of Athletic Communications and Social Media

Upstate

Spartanburg

USC Upstate College/Division Level

UPS Athletics External Operations

Unclassified

B00

$40,000; Salary is commensurate with qualifications and experience.

USC Upstate, Spartanburg, SC

Full Time

37.5

USC Upstate standard office hours are 8:30 a.m. – 5:00 p.m. However, this position will involve some evening, weekend, and/or traveling with the sports team.

12 months

Communication Services

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Assistant Director of Athletic Communications and Social Media
University of South Carolina Upstate
STA00483PO26
Spartanburg, SC

The Assistant Director of Athletic Communications and Social Media, who reports to the Senior Associate AD for External Operations, will serve to expand the overall awareness of the University, athletics department, student-athletes, and coaches to the faculty/staff on-campus and in the greater community as well as support the public relations value for the university’s mission and vision. This position will serve as the primary Communications contact for three to four assigned sports with creative input across the department.

Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Valid driver’s license

Bachelor’s degree and a minimum of two years of related experience in sports information, media relations or athletic communications. Experience as a lead communications representative for two or more programs is preferred.

Good driving record and successful background check are required. Able to travel frequently with sports teams. Ability to work long hours, nights and weekends as needed. Ability to work under tight deadlines and prioritize and coordinate multiple tasks at once. Must be able to effectively communicate verbally and in writing. Utilization of AP style writing; must have excellent writing skills for the purpose of writing press releases, social media, etc. Knowledge of NCAA rules and regulations as they relate to communications and public relations. Exposure to NCAA Genius stat programs, Adobe Creative Suite, social media platforms, shooting/editing video.

Design and produce the social media and public relations strategy for the assigned programs within the athletic department. This position is expected to be embedded with assigned programs and be the authority on information about each program.

Yes

20

Yes

15

Work in collaboration with the Assistant AD of Video Services and Digital Strategy to set up video shoots, produce website and social media content, and coordinate team pictures and promotional media days.

Yes

15

Responsible for writing and producing press releases, game notes and game releases, feature stories, social media content, and engaging coverage for assigned USC Upstate programs.

Yes

15

Coordinate all administrative duties within the Athletics Communications Office, with responsibility for student worker hiring, supervision, task instruction, scheduling, timesheet review and approval, and related office support functions.

Yes

10

Maintain season and historical statistics for assigned sports; supervise statistical crews and other event support personnel for home games.

Yes

10

Assess and determine uses for historical highlights and milestones for use in the production of social media features.

Yes

10

Other duties as assigned by the Senior Associate AD for External Operations

Yes

5

No

Non-Essential

1

06/25/2026

Yes

• Health and Life Insurance
• Retirement Programs
• Paid Tuition Program
• Dependent Scholarships
• Employee Assistance Program (EAP)
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

https://uscjobs.sc.edu/postings/208422

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.